Comments on: The Legal Sector and “FREE” http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/ Social CRM for Business Wed, 07 Dec 2011 16:04:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Barbara Cookson http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/#comment-7 Barbara Cookson Sat, 20 Feb 2010 16:48:42 +0000 http://www.connectegrity.com/2010/01/the-legal-sector-and-free/#comment-7 Certainly <a href="http://www.trademarkdirect.co.uk/" rel="nofollow">http://www.trademarkdirect.co.uk/</a> got a lot of publicity for their free trademark search and I am delighted to give them more because I can build on that Certainly http://www.trademarkdirect.co.uk/ got a lot of publicity for their free trademark search and I am delighted to give them more because I can build on that

]]> By: Mark Bower http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/#comment-6 Mark Bower Sat, 20 Feb 2010 14:39:50 +0000 http://www.connectegrity.com/2010/01/the-legal-sector-and-free/#comment-6 Yes, if you are the first to make something free, you get amazing opportunity for PR and press coverage. Done right you have the potential to get many more clients for your high value services than would otherwise have been the case. I will be looking out for you in the press Shireen! Yes, if you are the first to make something free, you get amazing opportunity for PR and press coverage. Done right you have the potential to get many more clients for your high value services than would otherwise have been the case. I will be looking out for you in the press Shireen!

]]> By: Shireen Smith http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/#comment-5 Shireen Smith Sat, 20 Feb 2010 02:36:55 +0000 http://www.connectegrity.com/2010/01/the-legal-sector-and-free/#comment-5 Thanks for this Mark. Excellent post and advice. By getting close to your clients you find out what is important to them, what their problems are, what they need etc. Number one point. Also agree that low added services - and I would put standard confidentiality agreements in this category - should be made free. The problem with free, however, is that it takes time to find all you need, so there is definitely scope for law firms to package the free information to deliver something that their own client base would value (which is why you need to be communicating with them in the first place...).<br>Till now I've been of the view that if you provide compelling content that people really want, then it's a fair exchange to get their email address in return for that free content. However, I'm now changing my mind on that point. I think if you have fantastic content of the sort that you would normally give away in return for an email address, you are much better off to just give it away away freely, without requiring an email address. So, I suppose I agree with your view that it's more important to build your credibility, trust, and brand recognition. As for the future, I think it certaintly points towards products. Thanks for this Mark. Excellent post and advice. By getting close to your clients you find out what is important to them, what their problems are, what they need etc. Number one point. Also agree that low added services – and I would put standard confidentiality agreements in this category – should be made free. The problem with free, however, is that it takes time to find all you need, so there is definitely scope for law firms to package the free information to deliver something that their own client base would value (which is why you need to be communicating with them in the first place…).
Till now I've been of the view that if you provide compelling content that people really want, then it's a fair exchange to get their email address in return for that free content. However, I'm now changing my mind on that point. I think if you have fantastic content of the sort that you would normally give away in return for an email address, you are much better off to just give it away away freely, without requiring an email address. So, I suppose I agree with your view that it's more important to build your credibility, trust, and brand recognition. As for the future, I think it certaintly points towards products.

]]> By: uberVU - social comments http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/#comment-4 uberVU - social comments Wed, 17 Feb 2010 11:12:04 +0000 http://www.connectegrity.com/2010/01/the-legal-sector-and-free/#comment-4 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by markbower: How should solicitors and law firms compete with the availability of free legal information on the web? http://bit.ly/5AZhHU #in... Social comments and analytics for this post…

This post was mentioned on Twitter by markbower: How should solicitors and law firms compete with the availability of free legal information on the web? http://bit.ly/5AZhHU #in…

]]> By: Tweets that mention The Legal Sector and “FREE” | Connectegrity -- Topsy.com http://blog.cubesocial.com/2010/01/the-legal-sector-and-free/#comment-3 Tweets that mention The Legal Sector and “FREE” | Connectegrity -- Topsy.com Tue, 05 Jan 2010 15:10:48 +0000 http://www.connectegrity.com/2010/01/the-legal-sector-and-free/#comment-3 [...] This post was mentioned on Twitter by Mark Bower, Paul Ellis. Paul Ellis said: RT @markbower: How should solicitors and law firms compete with the availability of free legal information on the web? http://bit.ly/5AZhHU [...] [...] This post was mentioned on Twitter by Mark Bower, Paul Ellis. Paul Ellis said: RT @markbower: How should solicitors and law firms compete with the availability of free legal information on the web? http://bit.ly/5AZhHU [...]

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