Shoosmiths AccessLegal – A brave new world of law firm marketing

Shoosmiths Access LegalMarketing.

Most law firms would admit they are not very good at it. But might that be about to change?

Here’s a stand from our local town fete this weekend. Shoosmiths were there promoting their new Access Legal brand. What was interesting that there was no selling going on. They were simply there collecting names and email addresses in exchange for a chance to play a motorbike game and win a prize… that is, they were there to build their CRM database and mailing list.

This is the sort of low cost, face to face marketing that any law firm could participate in. But how many do?

I wouldn’t have expected this approach from a national brand, but it shows they mean business in working from the ground up, at a local level, to build personal relationships, and their new operation. And I don’t expect them to be last.

How do you intend to compete against aspiring national brands?

Free Ebook: Brilliant at the Basics of Social Media

Like this? Share with your friends...
    • Pingback: Tweets that mention Shoosmiths AccessLegal – A brave new world of law firm marketing | Connectegrity -- Topsy.com

    • http://twitter.com/jonb1966 Jon Busby

      Interesting Mark, did you have a go?

      We over think marketing when it is more simple than we suppose.

      Ultimately law firms need to sell 'solution' not product because people search and solve an issue.

      Clients don't go “Oh I need a shareholder Agreement.” They go, “I want to start a business.”

      It is the job of the lawyer to listen to the need, match/present the product/solution/document/advice that is appropriate. Key for law firm is to have all the tools in place to ensure that they can manage all the variety of needs, from SEO to village fete…efficiently.

    • http://www.markbower.com Mark Bower

      Yes I had a go. I came second… but no prizes for being second!!

      I guess I should now be signed up for their email newsletters. I'll be interested to see what happens next in their email marketing.

    • http://www.markbower.com Mark Bower

      Yes I had a go. I came second… but no prizes for being second!!

      I guess I should now be signed up for their email newsletters. I'll be interested to see what happens next in their email marketing.

    • http://www.markbower.com Mark Bower

      Yes I had a go. I came second… but no prizes for being second!!

      I guess I should now be signed up for their email newsletters. I'll be interested to see what happens next in their email marketing.

    • http://www.markbower.com Mark Bower

      Yes I had a go. I came second… but no prizes for being second!!

      I guess I should now be signed up for their email newsletters. I'll be interested to see what happens next in their email marketing.

    • http://twitter.com/jonathanlea Jonathan Lea

      We (Follett Stock LLP) did something similar at this year's Royal Cornwall Show a couple of weeks ago. We turned our tent/marquee into a Caribbean themed beach bar with free Pimms, cocktails and wine. You got the chance to have a drink and a chat if you filled in our form for a chance to win a holiday to Barbados. Over the three day event we ended up with over 5,000 contact details, principally for the benefit of our consumer offshoot, Wills at Home (Cornwall) Ltd.

      We also do a lot of radio advertising which helps promote our brand widely in Cornwall and Devon and gets people talking about us. We currently host the most popular show (Legally Speaking) on Exeter FM whcih has turned the senior partner into a bit of a local celeb in Devon.

    • http://twitter.com/jonathanlea Jonathan Lea

      Following my last post, see our firm's report on the Royal Cornwall Show (including my blackberry pic of Charles):

      http://www.follettstock.co.uk/cms/section/royal

    • http://www.markbower.com Mark Bower

      Fantastic. Looks like you have your marketing well and truly sorted. And a model others could learn from.
      Anyone else care to share your marketing success stories?

    • Pingback: Legal Opportunities #3: Go Where Your Clients Are | Connectegrity