Will the public prefer the more traditional, serious, (dull?) marketing approach when choosing legal services, or the cheeky, humorous tone of Wigster and their ilk? What do you think?
People say lawyers aren’t innovative — but we have found some that are really changing the rules of the game…
- There’s the lawyers using Twitter and LinkedIn to reach out, engage and sell to potential clients
- The law firms going paperless, ditching PAs and giving clients direct dial access to staff
- The law firms growing their business exponentially with fixed fee, capped fee and subscription pricing models
- The law firms using Search Engine Optimisation, microsites and iPhone apps to generate more business than they can handle
- The virtual law firms using technology to avoid having expensive city offices and give their staff a great lifestyle
- The law firms creating niche sub-brands to target specific markets
One of the things we do, is educate solicitors, accountants and other professional services firms about how technology is changing business today – the new opportunities, the risks and the techniques that work.
For the past nine months we have been exploring how solicitors practices and law firms have been preparing for the Legal Services Act 2007 and the introduction of Alternative Business Structures (ABS) in October 2011.
We are now ready to share our findings with the rest of the world…
For a limited time we are offering a one-hour telephone consultation in which we will:
- Take you through each of the innovations listed above
- Discuss with you how they might apply to your firm
- Share our thoughts on what we see happening next
- Answer any questions you have
The price of this consultation is just £50. If you’d like to take us up on this offer, simply click on the button below. But one word of warning: Be quick. We are only able to schedule a couple of these sessions per week, and we are taking bookings on a strictly first-come, first-served basis. Good luck!
News from Redmond last night was the announcement of Office 365, the replacement for Microsoft BPOS – Microsoft’s cloud hosted productivity suite, which is due to launch early in 2011 complete with new versions and reduced pricing.
So, what’s new?
First a quick recap of BPOS: It’s based around the Microsoft Office 2007 technology stack and gets you:
- Exchange Online
- SharePoint Online – team collaboration workspaces based on Windows SharePoint Services (WSS) 3.0
- Office Communications Online
- Office Live Meeting
That’s all priced $10 per user per month. (UK pricing is £6.72 per user per month).
Office 365 will come in two different flavours: Office 365 Small Business and Office 365 Enterprise. These are based around the Office 2010 and SharePoint 2010 technologies and provide new features at reduced prices.
Office 365 Small Business
This suite provides broadly the same functionality as the current BPOS offering, but with the addition of the Office Web Apps. It is targeted at businesses with 1-25 staff (with a maximum of 50 staff). Here’s what you get:
- Exchange Online
- SharePoint Online – team collaboration based on SharePoint Foundation 2010 including Access Services web database technology
- Office Online – edit and collaborate on documents in a web browser using Office Web Apps
- Lync Online – As we reported in September, Lync is the replacement for Office Communicator and Live Meeting and in the ‘Online’ version will provide instant messaging and web conferencing facilities formerly provided by Live Meeting and Communications Online
- Email Support
The price for all this will be just $6 per user per month. (UK pricing still to be announced).
More detail on Office 365 Small Business is here: http://office365.microsoft.com/en-US/small-business.aspx
Office 365 Enterprise
This suite targets larger organisations and adds full array of SharePoint Server 2010 capabilities. Here’s the detail:
- Exchange Online – as Small Business offering, plus email archiving and retention and cross mailbox search for e-discovery scenarios
- SharePoint Online – as Small Business offering, plus full SharePoint Server 2010 capabilities including portals, social networking capabilities and enterprise search
- Office Online – as Small Business offering
- Lync Online – as Small Business offering
- 24/7 Phone Support
The price for this is $10 per user per month – the same price as the current BPOS offering. (UK pricing still to be announced). In addition you can choose to add the Office Professional Plus client suite to the subscription bundle for an additional $14 per user per month. That looks an extremely attractive option to us.
More detail on Office 365 Enterprise is here: http://office365.microsoft.com/en-US/enterprise.aspx
Office 365 Beta
Microsoft have announced a limited Beta – sign up for the Beta here: office365.com. The full launch of Office 365 is expected in early 2011.