Start-up Now – Insights from the 2011 Seedcamp teams

imageWhat did you do in 2011?

Like hundreds of entrepreneurs around Europe, we spent 2011 building, pitching and growing our own tech start-up: CubeSocial

Towards the end of the year we decided we’d like to share what we had learned with other aspiring entrepreneurs. 

What you see here is the result of that work… a ground-up initiative by a group of around 40 passionate start-ups that all took part in Seedcamp during 2011 and have come together to share their experiences and learnings.  You can download the ebook here for free. Our gift to you. There’s also an easily embeddable version here.

Please pass this book on to anyone you think might find it useful. Tweet it. Blog about it. Share the information as widely as possible.

CubeSocial Selected as Company to Watch by Index B

The Ones To Watch Report

CubeSocial has been listed as one of “25 companies that reflect the future” in The Ones to Watch report compiled by analyst firm Index B.

The report identifies “The companies that genuinely represent the future of business… a shortlist of companies that either reflect or embody many of the longer-term trends at work in major economies.”

Other companies on the list range from recent start-ups such as PeerIndex, GroupSpaces and CrowdCube to more established businesses such as MindCandy, Evernote and DropBox.

Here at CubeSocial, we are honoured to be listed in such amazing company.

We’re Winners!


We finished 2011 being named as Top 20 Startup of 2011, and we are delighted to announce that we are starting 2012 in the same vein!

Today we can reveal that we have been selected as a regional winner in the Local Business Accelerators competition and will be progressing through to the national finals.

The Local Business Accelerators competition is backed by TV Dragon Deborah Meaden.

Wish us luck in the finals!

How can I use social media for B2B marketing?


If you work in a professional services or consulting organisation, what you are essentially selling is your knowledge. The good news is that social media provides the perfect platform for you to promote your expertise and showcase that knowledge.

Two companies that are doing a great job of this are Avanade and HP.

Avanade have integrated Twitter and YouTube. Just tweet your question with the hashtag #AskAvanade and Avanade respond via their YouTube channel.

HP have a similar concept. They have created the HP Business Answers blog, along with the @HPBizAnswersTwitter account and a LinkedIn group.

There are two great things about this kind of approach. Firstly, each of those people asking questions are leads that your sales team can follow-up with. Secondly, by answering real questions that people have you are providing a great deal of search engine optimized content for your website. In other words, other people with similar questions will be able to find you too.

Now these are two global corporations, but there is nothing particularly sophisticated about what they are doing. In fact, there is nothing here that couldn’t be replicated by lawyers, accounting firms, consultants etc. (regardless of their size) at a very low cost.

If you’re a CubeSocial user, we can help too… we make it super-easy to capture questions from Twitter and respond to them later. Just set up a Social Search to record all the Twitter activity for the hashtag or @name you want to monitor. When you are ready, log into CubeSocial and we’ll have all the information stored that you need to respond to the queries or write your blog posts.

CubeSocial selected as a “Top 20 Start-up” of 2011

We are delighted to share the news that CubeSocial has been chosen as a Top 20 Start-up of 2011 by entrepreneur magazine Startups. The list was announced on 20 December and includes leading British start-ups across all sectors.

It’s a fantastic way to end 2011 and we are honoured to be listed alongside some very impressive company. For full details you can check out our press release.

And if for any reason you haven’t yet created your own CubeSocial account, you can find out what you have been missing out on at

ps. Happy New Year to you all!

CubeSocial and Internet Explorer 7

With the start of a new year we have taken the opportunity to review the visitors to and discovered that IE7 now accounts for less than 2% of our audience. With that in mind we have taken the decision to phase out our support for IE7 in the coming year to focus our resources on building the best application we can running on modern standards-based browsers.

If you happen to be both a CubeSocial user, and an IE7 user we recommend you start the year by upgrading: