If Twitter’s the virtual cocktail party and Facebook’s the virtual house party, LinkedIn’s your virtual shop front. If your ideal client were looking to hire someone with your skills, would your profile encourage them to walk through the door?
Make the most of your LinkedIn profile by providing links to your website, blog and Twitter. If your firm doesn’t have a corporate profile, create one and encourage all staff to link to it.
For the highest possible Google ranking, claim your public profile as your own by customising the URL to http://linkedin.com/in/yourfullname – it takes seconds, so no excuses!
From the Profile header, click Edit Profile:
Then click Edit next to your Public Profile (last field below):
Finally click Customize your public profile URL and change your URL to something unique (mine’s LindaCheungUK to match with Twitter):
Seconds well spent