Two things happened yesterday.
First I came across this data from PageLever showing how referral traffic has changed since Twitter stopped allowing Tweets to be syndicated directly to the LinkedIn newsfeed.
Next, a colleague pointed out that our blog post on Thursday had more shares on LinkedIn than it had on Twitter.
Now trust me, that’s unheard of.
Normally we see Twitter getting 3-4x the number of shares that LinkedIn delivers.
So what’s happening here?
One theory is that competition for space in the LinkedIn newsfeed is significantly reduced because it’s not inundated with tweets. So posts linking to your website now get more visibility and more clicks.
Whatever the cause, it’s clear that LinkedIn just got much more important that it used to be and you should definitely make sure to post updates to LinkedIn regularly.
As more people in your business start using social media to connect with prospects and clients one of the challenges you’ll face is keeping all of your team on-message and primed with a steady stream of new content to share.
Today We’re delighted to announce a major new addition to CubeSocial that’ll solve this problem: Welcome to CubeSocial’s brand new Content Library!
With the Content Library you can now share pre-approved messages, links and photos with your team so that they have content to hand for any situation. You can also easily connect your blog RSS feed to the Content Library to automatically populate it with new content as you publish.
- Keep your team on-message with company marketing campaigns
- Provide a steady stream of new content for your team to share with their audience
- Amplify the impact of your marketing campaigns by easily enabling branch offices, sales staff and others to make use of your social media marketing material
We hope you’ll have fun trying out this new feature. As always, we’d love to know what you think of it. Let us know in the comments below.
This week Twitter rolled out an update to its web and mobile apps to add Facebook-like profile header images. The header image is a custom background that appears at the top of your profile page, like this one we’ve added for CubeSocial:
Once you’ve added a profile image it’s visible on your Twitter page via web, iPad, iPhone and Android apps. For businesses this is a great way to increase the branding of their page.
To add a profile image of your own click the cog icon on the top right of your Twitter page then click Edit Profile.
Next click Design on the left-hand menu. In the section labelled Customize your own you’ll see the default header image is a dark grey box. Upload your image (ideally the image should be 1200 x 600 pixels in size). You’ll see the image in the box change immediately, but beware your header image won’t actually be saved until you click Save Changes at the bottom of the page.
That’s it! Enjoy.