Valentine treats… with a CubeSocial orange tweak!

2013-02-14 09.37.51Happy Valentine’s to you, and Happy Birthday to us! Are you feeling the love today? We are… and we’re not afraid to show it!

Two years ago today we moved into our office, with our first hire, and explained what we wanted to build and be. What an amazing two years it’s been since then, and it’s all thanks to you! Please consider this a virtual Valentine card from all the team, packed full of affection and appreciation Smile  

2013-02-14 10.24.07You’ve done so much to help shape what we do, and how we’ve grown, and while we can’t share the specifics just yet, it’s thanks to you that we’re about to enter an exciting new evolution. How? Our conversations, your feedback, our working together… have highlighted something that’s missing for professionals. We’re busy building something for you to demonstrate and earn money from your expertise, to grow your business. A Valentine treat in the making. All will be revealed soon!

Apologies to those who think this blog post too gushing, or who are feeling a bit bah-hambug this Valentine’s Day. Please be our Valentine, join us in celebrating our birthday, and feel the love!

2013-02-14 09.16.322013-02-14 09.07.22PS. These birthday treats arrived yesterday, the book via a tweet from @dordje, the card via @AjeetMinhasGTB. Thanks David and Ajeet – how lovely, and appropriate that they were both via social media Smile

LinkedIn’s most viewed profiles for 2012 – spam or smart?

20130208 LI top 1pc emailLast Friday I received this congratulatory email from LinkedIn. I was initially flattered to be in the top percentile, then focused in on the reason behind the mailing – LinkedIn had “reached a new milestone: 200 million members”. Having done the maths, I shared a screenshot on Twitter and Facebook with the comment “Email from LinkedIn… Should I be flattered, or frightened?” The response was immediate and wide-ranging – a wonderful mixture of sincerity, skepticism and sarcasm!

It seems that there have been emails for 1%, 5% and 10%. People have been questioning the validity of the percentages attributed, and how special being one of 2 to 20 million really is. Spam? Or smart marketing?

Many have shared their top percentage on social media using the pre-typed messages provided alongside LinkedIn’s Senior Vice President of Products & User Experience’s letter (reached via “Read More” on the congratulations email)

20130208 LI top 1pc read more

and even when the congratulations haven’t been received in a sincere way, they have generated social media shares, competition and conversation

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Of course LinkedIn has a feature, only available to Premium accounts, which enables those paid members to see who has recently viewed their profile. Members with Basic accounts are frequently sends teasers to “Upgrade… to see the full list”.

By congratulating the most viewed, this campaign has generated reaction (be it pride, envy, or cynicism) and discussion about what it means to be in those top percentiles… highlighting the paid-for feature, and potentially increasing curiosity and conversions. I wonder if LinkedIn will reveal how successful this campaign ends up being in terms of upgrades. 20 million emails could suggest spam, but I’m going with smart.