Back in February, LinkedIn announced that it was opening up access to its publishing platform to all 277 million users. Before then, LinkedIn had only allowed a small group of selected influencers, such as Richard Branson, Bill Gates and Jack Welch, to write and share long-form blog posts.
LinkedIn said that the rollout would be staged, starting with 25,000 English language users. Those with publishing power see a small pencil icon to the right of their Share Box when they are signed into LinkedIn.
The first time you click on the pencil, you will be taken through a Publishing on LinkedIn tutorial… what you should write about, what happens when you publish and “A few things to keep in mind” – reminding you to get permissions and give credit.
If you’re keen to get started and don’t yet see a pencil, you can apply for early access here: http://specialedition.linkedin.com/publishing/
Of course, the official line from LinkedIn is that it’s “a great opportunity” (to strengthen your professional reputation by sharing your perspectives with your network) and when I was granted publishing rights, the email I received from LinkedIn was headed up as “Congrats Linda! You’re invited to publish on LinkedIn”.
Congrats? Perhaps I felt a flicker of flattery, but mostly I pondered:
- What I would write on LinkedIn… in addition, or instead of, to this blog;
- If in addition to, how I would find the time (#needmorethan24hoursaday now!); and
- Having just said goodbye to CubeSocial’s LinkedIn Products & Services tab, what if LinkedIn similarly changes its mind about this feature and “retires” everything that I publish – all LinkedIn publishers need to be mindful that the platform, and therefore the content, is not under their control.
What do you think? Are you one of the first to publish on LinkedIn? How are you finding it? A privilege, or a pain?