How social media helps you do more with less

Are you a small business thinking about using social media? Are you apprehensive about how and where to start?

Vodafone Your Better Business asked me what advice I would give to small businesses wanting to use social media for customer services, and summarised my answers into this two minute video:

When I refer to “query at three”, I’m referring to the fact that customers may now get in touch at three in the morning, because social media provides an option for them to get in touch at their convenience. This does not mean that customers expect you to respond at 3am, just as they wouldn’t have called you at that time in the days before social media… shame that my comments about customers not expecting small businesses to be online 24/7 didn’t make it through the editing process!

The video was filmed and originally shared last year, but I recently learned that it was getting another airing when a friend posted the link onto my Facebook page, and Natasha Davies joined the conversation via Comments to explain why… how appropriate that I should be notified via social media Smile

For the full report from The Perspective series, see Customer Service Beyond Today

Free Ebook: Brilliant at the Basics of Social Media

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