Publishing on LinkedIn – Three Surprising Tips

20141107 LinkedInThree surprising tips, in my third post about Publishing on LinkedIn… do good things always come in threes?

In the first post, I asked if being one of the first to publish was a privilege or pain.

In the second, I looked at the pros and cons.

This third post comes via Jennifer Janson, who contributed to the second, and tweet alerted me to 10 Data-Driven Steps To Dominate LinkedIn Publishing by Melonie Dodaro.

Dodaro’s infographic is based on “the 3,000 most successful LinkedIn publishing posts”. Surprisingly, the ten tips include –

1. Longer is better in LinkedIn publishing: 1,900 – 2,000 word posts significantly outperform shorter content.

2. Sitting on the fence is a good thing: Neutral posts perform more than 70% better than those with either positive or negative sentiment.

3. Questions don’t make great titles: The more successful posts had statement headlines.

So… don’t ask questions, don’t have an opinion, and don’t use one word when you can use more?!