PR Agencies: How not to use Social Media

 

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If you’re a PR agency encouraging your staff to find and win new clients through social media, here’s a cautionary tale about how not to do it.

Earlier today I received a tweet “wondering what the best email to drop you a line on?”. It was from someone that I had never tweeted with before, so I was curious.

The Twitter bio told me the individual worked for “one of the UK’s fastest growing and most influential PR agencies”. The associated Twitter timeline showed character, but not the kind I was expecting:

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Rather than jump to any conclusions, I thought to double-check – perhaps the account was for personal use and I wasn’t the intended recipient of the email request:

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Everyone in the office turned round to find out what was going on when I laughed out loud on receiving the response:

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So, a representative of an “influential” PR agency, who has no idea how to represent herself or her employer online, would like to represent me…

Thanks, but no thanks!

How to Add a Twitter Header Image

This week Twitter rolled out an update to its web and mobile apps to add Facebook-like profile header images. The header image is a custom background that appears at the top of your profile page, like this one we’ve added for CubeSocial:

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Once you’ve added a profile image it’s visible on your Twitter page via web, iPad, iPhone and Android apps.  For businesses this is a great way to increase the branding of their page.

To add a profile image of your own click the cog icon on the top right of your Twitter page then click Edit Profile.

Next click Design on the left-hand menu.  In the section labelled Customize your own you’ll see the default header image is a dark grey box. Upload your image (ideally the image should be 1200 x 600 pixels in size).  You’ll see the image in the box change immediately, but beware your header image won’t actually be saved until you click Save Changes at the bottom of the page.

That’s it! Enjoy.