Connecting Women in Technology #CWTNetworking

CWTConnecting Women in Technology (CWT) is a cross industry network, which includes Avaya, Cisco, Dell, Google, HP, IBM, Intel and Microsoft.

The network collaborates to encourage women to find role models and mentors, share best practice through networking, and provide a supportive environment to connect. CWT’s purpose is to send a strong message to the market that IT is an attractive place for women to work.

When I first jumped off the corporate train, I was surprised to notice the interest/curiosity that my gender could create in the start-up world. I’ve since come to realise that the interest/curiosity usually multiplies when it is revealed that my start-up is a tech one!

So, big thumbs up to CWT Smile 

CWT are hosting their 13th event: Professional Networking – Building Your Online Network and Managing Your Social Media Presence, this Wednesday, at Intel. I am delighted to feature as their keynote speaker, in a line-up that includes:

#joiningthedots – CWT Project Team members who tweet include Christine Claus, Catherine Campbell and Samantha Perry, who will be Master of Ceremonies on Wednesday.

For more on the event, see: Agenda

Male or female, working for a CWT company or not, you’re very welcome to join via the hashtag: #CWTNetworking (when you click this link, you’ll see the most recent tweets).

See you at Intel and/or at the virtual cocktail party via the hashtag soon!

Connected Business #ConnectedBiz

20140924 connectedbiz#ConnectedBiz is the Twitter hashtag for Enterprising Barnsley’s annual conference Connected Business – Making Online Work For Your Bottom Line. 

The event tomorrow will be Enterprising Barnsley’s third conference, and I’m delighted to be asked back after speaking at their first event in 2012.

Clockwise from top left in Enterprising Barnsley’s photo of the line-up:

  • Me and CubeSocial Smile – I’m going to be speaking about the evolution of LinkedIn, and questioning whether LinkedIn profiles are now a business basic or burden;
  • Adrian McEwen, MCQN – will talk about the rise of interconnected smart devices and how the ‘internet of things’ could impact business in the future;
  • Greg Williams, WIRED – hosting the conference; 
  • Simon Biltcliffe, Webmart – will share his experience of taking advantage of digital resources in order to grow his business; and
  • Rory Cellan-Jones, BBC Technology Correspondent – conference keynote.

For more on the conference, including how to register and details of Mark Asquith’s masterclass, see: Agenda 

If you didn’t make the kick-off event, here’s what I had to say on the power of social media for business: Video

And regardless of whether or not you can join in person, do join via the hashtag: #ConnectedBiz (when you click this link, you’ll see the most recent tweets).

Looking forward to being back in Barnsley and seeing you all soon!

#joiningthedots – how one tweet can create credible coverage

Awards and Press#joiningthedots has been central to CubeSocial, ever since a random tweet led to our first breakthrough: a 45 minute slot on BBC Radio to talk about our business – before we had determined what our business would be! People often ask us how that came about, and the answer is a random tweet.

A financial services journalist tweeted about passing though “grim” Basingstoke on a train and asked if there was anything good about it. I replied asking if she knew that I had moved there. If yes, how rude! That led to an email exchange which resulted in me being asked to write an article on ‘Why I left the City for a start-up in Basingstoke’. Two days after the article was published, the BBC phoned.

So I was delighted to learn of another #joiningthedots success story last night. Of course, I was notified by social media – first by Google+, then by a tweet, both from Paolo Fabrizio.

Paolo’s Google+ post was headed up “The power of online connections: from a tweet to a Forbes article” and included a screen shot of the tweets which resulted in an excited reply with a Forbes link:

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Without social media, this wouldn’t have happened.

It’s easy to make introductions at the virtual cocktail party on Twitter. #joiningthedots takes seconds, and it still amazes me what you can start with a tweet… Smile

As Paolo says at the end of his Google+ post: “That’s the power of online networking”.

Networking in the Digital Age #MFWsocial

20140910 MFWsocial#MFWsocial is the Twitter hashtag for Morrison & Foerster (MoFo) Women London’s event this Wednesday 10 September – Networking in the Digital Age: Social Media is just another way to talk.

I will be speaking alongside MoFo Women London’s chair, Sue McLean, on how to incorporate social media into business networking.

In keeping with the spirit of the event, Sue invited me to speak after seeing my recent interview by Lexis®Commercial about the use of social media by law firms on Twitter. How appropriate / What an handy example for the event!

Echoing Socially Aware’s announcement, if you:

  • don’t know your ‘like’ from your ‘hashtag’;
  • have a LinkedIn account but aren’t sure how to get the most out of it; or
  • use Twitter in your personal life, but struggle with how it works in a business context

… join us. It would be great to see you there Smile

For more details, including how to register, see: MoFoWomen

If you’re not based in London / can’t make 6pm in person, join via the hashtag: #MFWsocial (when you click this link, you’ll see the most recent tweets)

And if you’re curious to learn more about hashtags, take a peek at these blog posts:

Once you see how hashtags work, I hope to see you enjoying and benefiting from them!