Consumerisation of IT

Clippy

Sadly I am old enough to remember when you would walk into your average corporate and be wowed by the latest technology.

When today’s Net Generation graduates walk into your firm they will probably find that they have more computing power in their home PC than the one on their desk. In some cases they may even have more computing power in their pocket!

For the last decade IT departments have been driven by lowering costs, reducing risk and delivering a “good enough” experience. But as Jason writes, today’s graduates are not about to accept this.

Some of today’s smartest graduates are choosing to forgo corporate careers for entrepreneurial endeavours. And who can blame them. With just a laptop, an internet connection, and free or low cost consumer-focussed software from the web, sole traders and small businesses can appear much larger than they are, and effectively compete with the big players all at much lower cost.

How can Corporate IT Compete?

First realise that IT is no longer just about cost reduction and lower risk, but also customer service and staff retention.

Look at delivering value to the business across a wider range of metrics: increased revenues, increased customer satisfaction and increased profit per customer. Look at how your IT systems can help the business in terms of new talent recruitment and retention.

What you can do:

  1. Enable staff to work flexibly, from home, from the coffee shop, and yes, even the office. Remove the need for employees to be physically at their desk during office hours.
  2. Provide tools that make it easy to find expertise and knowledge – tools that mimic the consumer tools they are used to: blogs, wikis and personal sites not dissimilar to LinkedIn or Facebook.
  3. Provide tools that enable staff to connect in real time, from any location via audio, video and IM.
  4. Deliver on-demand self-paced training materials through short snippets such as podcasts that can be easily integrated into hectic lives. Enable staff to upload their own best practices and ideas and use social computing techniques to enable the best content to bubble-up to the top.
  5. Provide corporate-class social computing tools to enable Net Gen recruits to express themselves in a way that is natural to them.
  6. Enable staff to stay connected, wherever they may be from the device of their choice. Let staff select their own IT equipment and use virtualization technology to stay in control of corporate assets and security.
  7. Provide platforms for staff and customers to communicate and meet customer expectations for rich online experiences that help create a sense of community.

Related information:

Web Favourites Jan 29 2010

This post is part of a weekly/bi-weekly roundup of things that I read and found interesting. There won’t be a lot of comment from me, but hopefully you will find the links useful. Enjoy!

Interesting stuff I came across this week:

Tesco Law V Brand Solicitor – “Law firms need to be thinking about the outward facing solution because when I read legal technology sites they seem to go on about internal use. The future is "social" and what that means is turning your websites to point at clients so they can engage and transact with you.”

Consumerization of IT Executive Briefing – “”Designed for enterprise executives, this fully scripted presentation introduces Microsoft’s vision for how organizations can reap the benefits of the consumerization of IT”

Stop Trying To Be Better Than the Competition – “Creating your own special way to treat customers, creating an experience that’s unique, or creating a totally new and frictionless way for people to get a result is how you stand out from the pack, it’s how you create a difference that can’t be easily copied, and it’s how innovation comes to small business. Instead of spending your precious R&D time on product features, spend it on creating branded intellectual property, a distinct way of marketing, or on developing people and culture inside your organization that enables you to be seen as different”