How not to use Twitter to market your brand

Over the weekend Bing became the latest brand to get stung trying to build a marketing effort around human disaster.


Oh Bing, how could you be so naive?

What happened next is a wave of anti-Bing blog posts and Tweets, followed 7 hours later (yes, it really took them 7 hours) – an official apology.

What is even more incredible, is that this came just a couple of weeks after Kenneth Cole got similarly slammed for trying to cash-in on the troubles in Egypt.


So, I hereby pronounce:

Twitter marketing commandment #1

Don’t try to market your brand off the back of human tragedy. Nothing good will come of it. Ever.