Email is Dead… erm, well actually, no it’s not

Google Wave LogoToday the Internet mourns the passing of Google Wave. The latest in a long line of products to be hailed as the email killer.

Whatever your problem with email, get over it. Email is here to stay. Here’s why: Email today is a commoditised, free service for most users. To get people to shift from email you have to give them something 9x better. And even then don’t expect email truly to die. TV did not kill radio. In fact today there are more radio stations than there have ever been. Home video did not kill cinema. Instead, better access to content drove a renaissance in movie going.

The reality is that email is going nowhere and instead of trying to find alternatives we would all be better focussing on better ways to integrate it with new collaboration technologies.