Madwives and the Birthing Shed–A Reminder about Common Sense on Social Media

imageAnother week, another story about social media foot-in-mouth syndrome.

This time a group of Welsh doctors got into trouble for their online banter and use of “offensive” terms. One doctor tweeted about covering the “birthing shed” meaning maternity ward, then went on to say he would prefer to avoid the “madwives” and work on the “cabbage patch” (intensive care).

Every business has its humour and in-jokes, but exposing it to public scrutiny can be a risky thing. As we’ve said before, just apply a little common sense… If you tweet as if your grandmother was reading, you won’t go far wrong.

And if you do feel the need to keep records of the conversations your staff are having online, take a look at how CubeSocial tracks and logs all the conversations your staff have with clients and contacts. A great start on the road to good social media governance.

“All opinions are my own” – disclaimers, risk warnings and social media

Warning Sign

Regular readers will know that I recently co-hosted a twegal (tweeting legals) tweetup. Before following someone new on Twitter, I always read their profile and have noticed that many lawyers include a disclaimer along the lines of “opinions are my own, not those of my firm”…

I’ve not, however, noticed a significant difference between the tweets of those who include this disclaimer in their bio and those who don’t. I’d welcome any comments on how restricted lawyers do/do not feel in what they say online.

In contrast, my financial services contacts seem much more hesitant about using social media. I know that access can be a challenge. When I worked at Morgan Stanley I had less than a dozen contacts on LinkedIn because I couldn’t log on from work and didn’t want to sit at my PC when I finally got home. I couldn’t help but smile when I saw Morgan Stanley mentioned on LinkedIn IPO team!

But restricted access isn’t enough to explain the disparity. Everyone I know in financial services could overcome this obstacle from their phones or tablets. Many of them are incredibly competitive about having the latest gadgets and apps. So why aren’t they joining the virtual cocktail party?

FSA LogoRegulation undoubtedly plays a part. The Financial Services Authority (FSA) has previously warned firms about social media promotions – formal advertising rules apply regardless of the informality of the medium. When communications are not promotional, they must still be fair, clear and not misleading – regular reviews are required to ensure information is accurate, relevant and up-to-date.

However, while the FSA has said that firms must be aware that all their communications could come under scrutiny, they’ve provided very little practical guidance as to what is, or is not, acceptable. The FSA have highlighted that “Twitter limits the number of characters that can be used, which may be insufficient to provide balanced and sufficient information” but are unwilling to be prescriptive on whether or not a link to further details would fall foul of its rules on stand-alone compliance – “where space is limited it is for firms to decide which benefits (and consequently which risks) to include”.

Arbitrage opportunities are often found on the boundaries of regulation in financial services. These arbitrage situations can result in hugely profitably margins and significant market share. It will be interesting to see which of the major banks jumps first… Starting, perhaps, with disclaimers and risk warning in their online profiles, then encouraging Twitter to add a disclaimer/risk warning acronym that becomes widely adopted as with RT and #FF, then creating a campaign to have this acronym recognised outside of social networks, then…

Maybe I should nudge Twitter’s co-founder @Biz to have a chat with the FSA…

Tweet as if your Grandmother was reading

Following on from yesterday’s post on how not to market your brand on Twitter, I see Chrysler also made a massive goof at the end of last week.


Mistakes happen, and one of the things we have noticed is how easy it is to Tweet from the wrong account using most of the social media tools available today. Its one of the scariest things about social media and is one of the risks we are looking at handling in our upcoming product.

In the meantime the best advice I can give you is this: whatever account you tweet from, keep a level of professionalism and only Tweet messages you’d be happy for your Grandmother to read. That way, even if you Tweet from the wrong account, you’ll simply lose a little face, not your job.