The Best Law Firm Website is…

Did you take a look at the Top 100 Law Firm Websites? What did you think? Did any stand out to you as class-leadings sites?

For me there was one that did… and I’ll tell you which one in a moment… But first, those that have it wrong, the honourable mentions, and why.

So you say you’re client focussed, huh?

The problem with most of the websites we looked at, probably as much as 95% of them, is that they are just not client focussed. The majority start with a pitch about themselves. They typically say they are innovative, experts in their field, and client focussed. But if they are client focussed, why doesn’t the website illustrate that?

Solicitors tell me all the time that their job is to solve client’s problems. So assuming I am a client coming to your website for the first time, how can I easily map my problem onto the services you offer?  Most websites we looked at structured their content based on the practice areas of the firm. But guess what? Clients don’t care about the internal organisation of law firms, and it’s no good hoping they will learn. Instead think about how you can present your business in the way that clients think. Make easy access to answers your top priority.

Honourable mentions

Mischon de Reya has a minimalist home page with a Google-style search box front and centre.

MIschon de Reya

Client focussed? Yes. Helping me map my problems to solutions? Not a bad start… We tried a few search terms and came up trumps two thirds of the time.

Russell Jones & Walker have gone for a best of both worlds approach – a similar search box takes priority, with practice areas on the right.

Russell Jones & Walker website

Sadly the search didn’t quite hit the spot when we tried it. It seemed to prioritise news stories over explaining how Russell Jones & Walker could help solve my problem. Nevertheless, they deserve an honourable mention for avoiding all the usual home page trumpet blowing, focussing on the client and providing the Expert Guide PDF downloads shown on the right of the screenshot.

And the winner is…

The CubeSocial Law Firm Website of 2010 award goes to Browne Jacobson for putting clients right at the heart of the website, providing simple clear navigation based on the client’s need and using the client’s language rather than internal law firm boundaries to structure content. Go on, click through to the Browne Jacobson website and have a look. Not only is it very functional, it’s also beautifully designed and interactive. Congratulations to all involved.

Browne Jacobson website

Don’t agree with us? Think your firm’s website is better? Leave a comment below and let us know why.

Web Favourites Jun 3 2010

June This post is part of a weekly/bi-weekly an occasional roundup of things that I read and found interesting. There won’t be a lot of comment from me, but hopefully you will find the links useful. Enjoy!

Interesting stuff I came across this week:

Twitter for Law Firms – “Law firms, unfortunately, are doing a lousy job with Twitter, every day, in growing numbers. I’ve reviewed dozens of law firm Twitter accounts, some owned by global giants and some by midsize or smaller operations, and in almost every instance I’ve come away shaking my head… A good law firm Twitter feed keeps two things in mind: (1) it’s all about the clients, and (2) it’s not all about the firm”

How to Measure the Success of Your Intranet – Intranet guru Gerry McGovern on quantifying the value of your intranet: “Focus on service. Focus on your employees’ time. Be relentless in seeking to save it. If you do you will create a great intranet. It’s as simple and as difficult as that”. Sounds like the recipe for any successful business actually.

Survey: Tesco and Marks & Spencer fail to lure legal shoppers – interesting slant in this article, and it’s headline. Read deeper and you’ll see it say “34% [of respondents] were not tempted by the big names [brands] at all”. To my mind, that’s 66% of clients who could potentially be lured away – and that’s before any of those brands has even launched or begun marketing. Mmmm.

Legal IT Show 2010 – We’ll Be There!

Legal IT Show 2010 - Be There We’re confirmed! We’ll be attending the Legal IT Show 2010 in February and we’d love to talk SharePoint with you.

Are you implementing SharePoint today? Thinking of holding off, or upgrading to SharePoint 2010? We’d love to hear what your thoughts or issues are. And in return we’d be happy to share our experiences of working with SharePoint in some of the largest companies in the UK.

No pressure. No sales.

Market research for us. Tips, tricks, insider knowledge for you.

Sounds like a fair trade? Email us at info@connectegrity.com or if you prefer tweet us: @lindacheunguk or @markbower and we’ll arrange a convenient time.

Look forward to seeing you there.

Web Favourites Jan 18 2010

This post is part of a weekly/bi-weekly roundup of things that I read and found interesting. There won’t be a lot of comment from me, but hopefully you will find the links useful. Enjoy!

Interesting stuff I came across this week:

SharePoint for Legal Project Management–A Retrospective – “To help you understand the power of SharePoint, I thought I would share what I was able to start doing with it within a week of it having it set-up…”

Case Study: Alternative Fees – “We are at the tipping point when it comes to the billable hour, and one law firm leading the way into the future is Drinker Biddle & Reath LLP…It studied what clients stated in writing what they wanted, gave it to them, and generated lots of new business.”

Get Connected or Get Out of the Kitchen – “I’ll make a prediction here that I’ll review this time in 2011. There will emerge two types of solicitors firms by the end of the year: those that have fully adopted IT systems for service delivery and those that have not.”