Is Your Website Optimised for Smartphones and Tablets?

According to the latest industry data 13% of UK web traffic now comes from smartphones and tablets. More remarkable is the growth rate – that figure is up 70% from 12 months ago.

If you plan to do business internationally, some of the statistics from the emerging economies are astonishing. In India for instance, 53% of web traffic comes from mobile!

For us at CubeSocial, our data shows that around 25-30% of visitors regularly access cubesocial.com from mobile devices.

Something we’ve been planning to do for a while is update our website to detect the type of device you’re using and deliver an optimised experience, whatever the screen size. (The technical term for this is responsive design).

The good news is that our new, improved, responsive design is now live!

Take our main products page for instance, if you’re on a widescreen desktop or laptop, you get something like this:

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Browsing from an iPad in portrait mode, you’ll see this:

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On a smartphone, you’ll see this:

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Pretty neat, huh? Whatever device you use, you get a layout that works for you. No need to zoom in on tiny text, or try (and endlessly fail!?) to click on miniscule links.

But what’s really appealing to us about responsive design are the social media and SEO benefits…

The old way of doing mobile web sites was to have a separate site, with a dedicated mobile layout. The problem with this is that there are different URLs for the same content on different devices.  This means two things:

  • SEO becomes twice as hard because you need to optimise for two different URLs.
  • If you are sharing links in social media that don’t work well in mobile devices, then you have a problem. (Because most people’s social media use takes place on mobile devices).

Have you had a look recently what your website looks like on a smartphone? If you’d like some advice or help optimising your website for mobile devices, get in touch.