Three things I learned from my radio debut

You never forget your first time

imageEspecially if you’re a control-freak perfectionist and incredibly nervous before it. I’m referring, of course, to my first BBC appearance – with Phil Gayle on BBC Radio Berkshire, although you’d be forgiven for thinking Jeremy Paxman on Newsnight based on my anxiety!

Twenty four hours on, and having listened to the interview via iPlayer, I’m kicking myself about a few moments, but glad of the experience and what I’ve learned from it:

  • If recorded, don’t be afraid to ask if you can give an answer again or remake a point. If live, try to get a list of questions, even if only a rough guide, ahead of the interview
  • Have “three must points” – per Nigel Morgan: three facts or themes that you must get across
  • Don’t be fooled into thinking questions asked off air will be asked when you’re back on

I failed spectacularly on my three must points! (software for professional services firms; converting contacts into clients and conversations into business; social media and social business intelligence)

And with the benefit of hindsight, I now understand that questions asked during records and weather updates were to help Phil think about direction he would take the interview next. It was naïve of me to think he was giving me a chance to practice my answer!

The experience reminded me of learning to drive. While 20mph feels slow to experienced passengers, as the learner it feels like there’s too much to take in and act upon.

Continuing the analogy, Phil was a good instructor – conscious to put me at my ease and explain what was going on in the studio – a perfect gentleman for my first time!

Photo Credit: Jem

[Update: If you decide to listen on iPlayer, the interview starts at around 2:03]

Set a reminder…

imageConnectegrity CEO Linda Cheung is scheduled to be the featured guest on BBC Radio Berkshire’s Phil Gayle show on Wed 15 December. The interview is scheduled as a 45 minute slot from 3pm and will be broadcast live, so Linda, we’ve got our fingers crossed for you.

If you have the time, you can listen live from the BBC website.