Following on from yesterday’s post on how not to market your brand on Twitter, I see Chrysler also made a massive goof at the end of last week.
Mistakes happen, and one of the things we have noticed is how easy it is to Tweet from the wrong account using most of the social media tools available today. Its one of the scariest things about social media and is one of the risks we are looking at handling in our upcoming product.
In the meantime the best advice I can give you is this: whatever account you tweet from, keep a level of professionalism and only Tweet messages you’d be happy for your Grandmother to read. That way, even if you Tweet from the wrong account, you’ll simply lose a little face, not your job.