Shoosmiths AccessLegal – A brave new world of law firm marketing

Shoosmiths Access LegalMarketing.

Most law firms would admit they are not very good at it. But might that be about to change?

Here’s a stand from our local town fete this weekend. Shoosmiths were there promoting their new Access Legal brand. What was interesting that there was no selling going on. They were simply there collecting names and email addresses in exchange for a chance to play a motorbike game and win a prize… that is, they were there to build their CRM database and mailing list.

This is the sort of low cost, face to face marketing that any law firm could participate in. But how many do?

I wouldn’t have expected this approach from a national brand, but it shows they mean business in working from the ground up, at a local level, to build personal relationships, and their new operation. And I don’t expect them to be last.

How do you intend to compete against aspiring national brands?