Ever since a random tweet led to CubeSocial’s first breakthrough, I have encouraged start-ups and professionals to embrace the serendipity of social media.
What do I mean by this? Having just translated the Russian headline “Работник лондонского Starbucks стал знаменитостью благодаря рисункам на стаканчиках” into English (London Starbucks employee becomes a celebrity thanks to cup drawings), let me explain by reference to Gabriel Nkweti Lafitte’s amazing #artcups…
When I clicked through to Gabriel’s Twitter account, I couldn’t see a bio:
As we chatted I learned that Gabriel had “been doing this for years. Can’t help myself. I NEED to draw or write” and that his intricate cups could “take around 12 to 40 hours”…
I HAD to let others know:
Richard kept that promise
Over the next couple of days, Richard widened the conversation to include Simon Redfern, Director of Communications at Starbucks (some tweets, mostly offline).
Less than two weeks after those first tweets, Gabriel’s first piece of press:
Of course, none of this would be possible without Gabriel’s talent – but it’s nonetheless amazing to think that all this coverage can be traced back to a single tweet!
#joiningthedots: you can tweet with Gabriel @_nkweti and via #artcup and #artcups. To see more of Gabriel’s work take a peek at his Facebook page
… and I’ve just received a tweet about his new website going live today
Now go, and embrace the serendipity of social media for yourself!
In the last few days, #artcups have appeared on the Huffington Post, in Canada, Malaysia, Peru, Mexico… French, Italian, Spanish, Dutch… but still no news about Gabriel’s work appearing on ceramics. If you would like see ceramic #artcups, please add your support below. If we can get all your comments in one place, hopefully powers that be will recognise and respond to the demand soon!