#EENsocial workshop Startup Your Social Media – 28th February 2018, BASE Bordon Innovation Centre
Delighted to be delivering this Enterprise Europe Network workshop for Oxford Innovation next week 😊
It’s an by-invitation event which has generated lots of queries so here’s a quick roundup. If you send a quick email@example.com the team can keep you posted about when/where I’m speaking next. In the meantime, do join the conversation with #EENsocial
Don’t know your ‘like’ from your ‘hashtag’? Got a LinkedIn account, but not sure how to get the most out of it? Use Twitter in your personal life, but not sure how it works in a business context?
It is well established that effective networking is crucial to startup and scaleup. It is also clear how omnipresent social media is to digital presence. But many of us are still not bringing the two together strategically to maximise the value of business networking and profiling via social media.
At its heart, business is about relationships, and relationships are built on conversations. Conversations first became virtual via letters, then telephones, faxes, emails… and now social media.
Can you imagine telling an important contact that you don’t have email? Can you imagine their reaction? Many will now look at you in the same way if you don’t have a human (rather than company) Twitter account!
This workshop will help you to identify and optimise the social media platforms that are most appropriate for you. We will begin with a presentation on social media business context and best practices. This will be followed by interactive session on delegates’ social media objectives, and a review of selected participants’ online profiles and activity.
There will also be opportunity for peer-learning and networking, creating and updating social media profiles, and drafting and sharing social media content live with support.
Strategic business understanding and use of social media, including:
(1) identifying which social media platforms are most appropriate;
(2) building and optimising profiles; and
(3) effectively networking via social media.
Today was the official launch of Cheryl’s Trust, a partnership with the Prince’s Trust to help vulnerable young people in the North of England.
Having worked with disadvantaged young people, I was touched to hear Cheryl share how her life could have turned out very differently, and how lucky she was to be given the opportunities she had to succeed.
When Cheryl was asked if she had a message for young people going into the music industry today, she offered straight-forward advice:
“You need to know what every area of the music industry involves, who means what you to on your way.
It’s not just you on your own, you have a team that helps you with everything that you need, from management, to labels, to branding.
You need to know what you’re getting involved with.
Be educated on it [the industry] like any job that you would be going into.
It’s not just dancing and singing. It’s a job that involves a lot of people.
You need to know what it is that you’re doing and who it is that you’re working with.”
Muebox’s mission is “a better music industry” – founder Dean Bryan is passionate about making the industry accessible so that music artists can turn their passion into a business that works for them.
Listening to Cheryl, I thought “what great advice for the people that Dean wants to help”… then “what great advice for any startup” – hence this post!
If you’re 18-30 with an innovative idea and want help turning it into a successful business, check out the Young Innovators’ programme and #IdeasMeanBusiness – another Prince’s Trust partnership (this time with Innovate UK), which provides support, advice and funding.
And if you’re a growth business who needs help crafting the right offer to target your ideal clients and explode the growth of your company, say firstname.lastname@example.org
Raise your hand if 2017 sucked.
Come on, I see you at the back there. Get your hand up!
Right about now you are probably busy making resolutions or setting your goals for 2018… learn to play a new sport? … Spend more time with the family? … Make more sales?
It turns out we’ve been doing it all wrong.
There’s a reason that sports stars don’t talk about winning the championship halfway through the season. It’s the same reason recovering addicts don’t set a goal of lifelong abstinence.
Instead sport stars focus on just winning the next game. Recovering addicts only care about being sober the next day.
They focus on HABITS.
Habits mean we can overreach our targets.
Habits are easy to complete.
Habits are for life.
Here at CubeSocial, for 2018 we’re going to be focussing on habits.
As Stephen J. Covey writes:
Sow a thought, reap an action;
sow an action, reap a habit;
sow a habit, reap a character;
sow a character, reap a destiny.
Regular readers will know how much I love the serendipity of social media, and that I have previously explained this phenomenon by referring to Gabriel Nkweti’s amazing #artcups – fearful that mine would suffer any damage, it now has its own artcup armour!
The campaign for Gabriel’s work to appear on ceramics continues, but it’s clear that Gabriel has Starbucks’ attention – earlier this month, an art installation of his work was featured at the Starbuck Reserve Roastery and Tasting Room in Seattle.
And nearly a year to the day since I was first introduced to Gabriel and his work, I was delighted to hear that Starbucks has made a video about G’s Art – of course I was notified by social media
Here’s the video. Of course, none of this would have happened without Gabriel’s talent – but it’s nonetheless incredible to think that all the coverage and recognition received can be traced back to a single tweet!
Once upon a time, in a social media land far, far, away… you could only send private messages to those who followed you on Twitter. That changed earlier this week, when Twitter announced that you can now receive Direct Messages (DMs) from anyone, even if you don’t follow them.
To receive DMs from anyone, go to https://twitter.com/settings/security to access your Security and privacy settings, then select the box next to “Receive Direct Messages from anyone” – it’s currently the last option in your Security and privacy settings. Twitter say that the option is rolling out, so if you don’t see it yet, check back in a week or so.
To highlight this new option, the DM icon will appear on Android and iPhone profile pages of people you can send DMs to, making it easy to see who has already turned the feature on.
To stop someone from sending you DMs, you can block the user, or unfollow them and delete the conversation. Blocking a user prevents them from sending you DMs, regardless of whether or not you have enabled the “Receive Direct Messages from anyone” setting.
So, that’s how you can opt in to receive DMs from anyone… but should you?
There’s clearly a good use case for business Twitter accounts. Customer support can require information that needs to be privately shared. Businesses can now communicate directly and privately with contacts, without needing to ask them to follow them first.
And I can also see how this option will be helpful for journalists, to keep potential stories and sources under wraps.
But for others… what’s the upside? I would love to hear why you’re opting in if you are.
In the first post, I asked if being one of the first to publish was a privilege or pain.
In the second, I looked at the pros and cons.
This third post comes via Jennifer Janson, who contributed to the second, and tweet alerted me to 10 Data-Driven Steps To Dominate LinkedIn Publishing by Melonie Dodaro.
Dodaro’s infographic is based on “the 3,000 most successful LinkedIn publishing posts”. Surprisingly, the ten tips include –
1. Longer is better in LinkedIn publishing: 1,900 – 2,000 word posts significantly outperform shorter content.
2. Sitting on the fence is a good thing: Neutral posts perform more than 70% better than those with either positive or negative sentiment.
3. Questions don’t make great titles: The more successful posts had statement headlines.
So… don’t ask questions, don’t have an opinion, and don’t use one word when you can use more?!
Connecting Women in Technology (CWT) is a cross industry network, which includes Avaya, Cisco, Dell, Google, HP, IBM, Intel and Microsoft.
The network collaborates to encourage women to find role models and mentors, share best practice through networking, and provide a supportive environment to connect. CWT’s purpose is to send a strong message to the market that IT is an attractive place for women to work.
When I first jumped off the corporate train, I was surprised to notice the interest/curiosity that my gender could create in the start-up world. I’ve since come to realise that the interest/curiosity usually multiplies when it is revealed that my start-up is a tech one!
So, big thumbs up to CWT
CWT are hosting their 13th event: Professional Networking – Building Your Online Network and Managing Your Social Media Presence, this Wednesday, at Intel. I am delighted to feature as their keynote speaker, in a line-up that includes:
For more on the event, see: Agenda
Male or female, working for a CWT company or not, you’re very welcome to join via the hashtag: #CWTNetworking (when you click this link, you’ll see the most recent tweets).
See you at Intel and/or at the virtual cocktail party via the hashtag soon!