Who will save book publishing?
What will save the newspapers?
What means ‘save’?
If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It’s over.
We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.
This recent Seth Godin’s post struck me in sharp contrast to the Legal IT Show last week. where the mood seemed to be ‘if we ignore the Legal Services Act, maybe it won’t happen’. Indeed at least a couple of people I spoke to seemed to be pinning their hopes on a future Conservative government changing the legislation. Really? Since when have the Tories been in favour of less competition and against free markets?
The similarities between legal and publishing industries have been pointed out before. The publishing industry is in disarray. But law firms have an advantage… they can look back at what has happened to the publishing industry, and learn from their mistakes.
The reality is that the Legal Services Act is coming. More competition is coming. And there will be both winners and losers.
Seth finishes his post:
Every revolution destroys the average middle first and most savagely.
How will you avoid being average? What can you learn from the publishing industry? How will you make sure your firm is a winner?