August 10

Legal Opportunities #2: Convenience

Legal Innovation


Will writer stand in shopping mall

Well, this all seems rather apt given, the recent Panorama expose on will writers…

This photo was taken in my local shopping mall a little while back… A company offering wills for £49, complete with a freephone number and a home visit to complete the paperwork. Now as it turns out, the home visit is where Panorama alleges the hard sell happens – and that low initial fee can turn into something very different if you are not wary.

But that’s not the point I want to make here. Instead I want to focus on what these companies are doing right: giving the consumer convenience.

Legal Opportunity #2: Convenience

These days consumers are used to 24-hour telephone banking, 24-hour supermarkets, and the instant gratification of MP3s purchased and downloaded in seconds. Convenience is a time-proven strategy for business success:

  • created a travel business by specifically targeting cash-rich, time-poor people who had left booking their vacation to the last minute
  • Ocado has won legions of raving fans for its home delivery service segmented into handy 1 hour slots
  • And don’t forget how Amazon shook up the book world by delivering almost any title to your door in 24 hours

The Three Strands of Convenience

  • Anywhere: Deliver your services wherever the client finds it most convenient. In their home, in their office, at your office.
  • Anytime: Make your services available when it works for the client. How about offering appointments in the evening or early morning? Could you use your website to provide 24-hours a day service? What about late evening telephone consultations?
  • Anyhow: Can you deliver your service, or parts of it, over the web or via an iPhone app? Could you deliver some of your services through a partner… an account, IFA or HR consultancy for example?

So, which law firms and solicitors are out there breaking the mould and providing convenience to clients already? Let me know in the comments.

About the author 

Mark Bower

Co-founder of Basingstoke startup @CubeSocial. Windows Azure developer, some-time blogger, social media geek & northerner down south. Google Profile

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