October 24

Five Top Tips for Social Media Chicks

Social Media



Last week I was invited by Creative Barnsley to speak at the Girl Geek South Yorkshire dinner. As you might expect from a geek audience, there was instant feedback on social media!

Here are the tips those lovely ladies (and one brave gentleman) rated top for social media newbies:

#1 Don’t delegate social media to junior members of staff – if you wouldn’t send them to a corporate drinks reception in real life don’t send them to the virtual one.

#2 Find out where your contacts hang out online to determine which platforms to invest in – speak where your clients and prospects want to listen.

#3 Use social media to research clients and prospects. Time can be saved and conversations made more relevant when you already know areas of interest and mutual connections.

#4 Be aware of the dress code – consider how others will view your profiles. If your ideal client was looking for your product/service, would you profiles encourage them to approach you?

#5 Make the most of LinkedIn by providing links to your website, blog, Twitter, etc. and claim your public profile as your own by customising the URL to http://linkedin.com/in/yourfullname 

Explaining How Jonathan Ross helped me see the business value of Twitter also generated a flurry of #ggdsoyo tweets (and the birth of new Twitter game #snaptweets @stellamedia @lornableach) and I was asked to share my 5 must-dos to get started with Twitter during and after the evening.  image

Special mention @Cr8tveBarnsley (pictured) for being such a wonderful host, @JoelFryer for “sneaking in unnoticed(ish)!” and @louisewilkie9 who was inspired to open a Twitter account and in turn inspired the title of this blog Smile

About the author 

Linda Cheung

Advising innovative companies on marketing and growth strategies. Founder at CubeSocial, Advisor at Oxford Innovation, Board member at Enterprise M3, Mentor at SETsquared.

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