Why do people connect with brands on social media?
Do people have different reasons to connect to brands on Facebook vs. Twitter? There were some startling differences highlighted in last week’s report from ExactTarget…
For Facebook, the primary reasons are all about getting discounts and free stuff. For Twitter it’s all about information and keeping up to date.
This verifies what we have long suspected. If you’re a retailer, into discounts and daily deals, or you’re a B2C business, Facebook is the place to be. On the other hand, if want to position your brand as an authority in its industry, you’re a B2B business, or you sell bespoke services, Twitter is your more natural home.