December 1

Social Media for Estate Agents

Marketing, Social Media

2  comments

imageIf you’re an estate agent planning to use social media, you may be thinking about using it to push an automated feed of property for sale.

STOP!

Don’t do it until you’ve read this…

We’ve been chatting recently to a great digital marketing company. One of the clients they are working with at the moment is an estate agent.

That got me thinking… If I were an estate agent how would I use social media to promote my business. I’d…

  • Write a blog about my local area
  • Write about the local schools
  • Get a cheap video camera and record short interviews with sellers talking about the best thing about living in their area
  • Provide easy ways (on my website) for sellers to share their property details on Facebook and Twitter
  • Post loads of photos of the area
  • Provide practical advice home movers
  • Write about local walks, with photos/video
  • Talk about the little known ‘gems’ of the area… The stuff you won’t find on RightMove or in guidebooks… The amazing local organic bakery, the great landlord at the Red Lion…
  • Write local pub reviews
  • Talk about local history
  • Support community events and promote them on my blog

I wouldn’t…

  • Talk about interest rates or the economy
  • Endlessly retweet links to property listings
  • Write self-interested, salesy content

What do you think?


About the author 

Mark Bower

Co-founder of Basingstoke startup @CubeSocial. Windows Azure developer, some-time blogger, social media geek & northerner down south. Google Profile

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  1. Yes, agree with you, Mark – flooding a page with property listings is the kiss of death. Agents have to engage with their customers, and use ‘pull’ rather than ‘push’ marketing – offering content that informs and entertains customers, and encourages sharing and participation. It’s a great means of scoring PR points with the community too, by using it to promote local events – which in turn shows that you’re in touch with your local area. That’s what we’re aiming to do anyway: http://www.facebook.com/romansestateagents?sk=wall

  2. Yes, agree with you, Mark – flooding a page with property listings is the kiss of death. Agents have to engage with their customers, and use ‘pull’ rather than ‘push’ marketing – offering content that informs and entertains customers, and encourages sharing and participation. It’s a great means of scoring PR points with the community too, by using it to promote local events – which in turn shows that you’re in touch with your local area. That’s what we’re aiming to do anyway: http://www.facebook.com/romansestateagents?sk=wall

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