May 31

Being front of mind when a client needs your services



Major life changes often trigger major purchases…. It could be moving house, getting married, having a child, changing jobs… the list goes on.

If you work in the professions, say financial or legal services, each one could be a prompt for you to get back in touch with a client. Financial review sir? Time to update your will madam?

But how do you know when to get back in touch?

That’s one of the problems we’ve been working on at CubeSocial.

We recently added new “Reconnect” features to CubeSocial – a set of tools that give you reasons to get back in touch with old colleagues and clients. The first two reports we’ve added show people who have recently changed jobs and people who may be thinking of changing jobs.

“People who may be thinking of changing jobs?” I hear you cry. “How do you know that?”

Well, one of the things we’ve noticed is that before people start sending their CV off to agents, they often polish up their LinkedIn profile. We take a look at which of your contacts has been updating their profile recently and present you with a simple report.


This is just the start… moving forward we’ll be adding more features to help you keep in touch.

What do you think so far? Is this helpful in your business?

About the author 

Mark Bower

Co-founder of Basingstoke startup @CubeSocial. Windows Azure developer, some-time blogger, social media geek & northerner down south. Google Profile

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  1. great tools and starting to love the features which are on Cube Social

  2. Actually, the way you predict someone thinking of changing jobs is quite clever and simple (Occam dixit :D). Other ways to increase accuracy could be adding some semantic analysis like changes in the wording of the phrases and the ‘sentiment’ (positive/negative…). However, this would increase the hassle with maybe little improvement (uncertain ROI).
    Anyway, when I noticed for the first time that functionality I thought you were taking into account profile activity: did you know the majority of people increase their network activity when thinking of changing roles, job, or (this can be misleading) ‘state of mind’? 😉

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