Two things happened yesterday.
First I came across this data from PageLever showing how referral traffic has changed since Twitter stopped allowing Tweets to be syndicated directly to the LinkedIn newsfeed.
Next, a colleague pointed out that our blog post on Thursday had more shares on LinkedIn than it had on Twitter.
Now trust me, that’s unheard of.
Normally we see Twitter getting 3-4x the number of shares that LinkedIn delivers.
So what’s happening here?
One theory is that competition for space in the LinkedIn newsfeed is significantly reduced because it’s not inundated with tweets. So posts linking to your website now get more visibility and more clicks.
Whatever the cause, it’s clear that LinkedIn just got much more important that it used to be and you should definitely make sure to post updates to LinkedIn regularly.