April 9

LinkedIn Company Pages – how to say goodbye to your Products & Services tab

Blog, Customer Service, Marketing, Social Media

0  comments

20140409 LinkedIn P&GWith less than a week to go until LinkedIn “retires” Products & Services, I have followed LinkedIn’s suggestions to copy and save CubeSocial recommendations, and request a copy from LinkedIn.

If you’re planning to do the same, you have five days until your Products & Service tab will be removed on 14  April, and until the end of next month to get in touch with LinkedIn Customer Services. LinkedIn have committed to have recommendation data as of 4 March, available until 30 May – but if you want complete data, you will need to act now…  

I couldn’t find any details of what LinkedIn’s copy would include or look like before submitting my request. While I can’t fault LinkedIn’s response time (just under an hour), I was disappointed to receive an Excel file – see extract below:

LinkedIn P&S.1

It seems that approximately 150 words / 1,000 characters (with spaces) have been allowed for the Description field, which has been populated from Product/Service Overviews. For most of our offerings, the end of our descriptions are missing from the LinkedIn file.

And because LinkedIn is restricting their scope to recommendations, despite retiring Products & Services, if you have any offerings that have not received recommendations, not only will the end of your descriptions be missing, but the beginning and middle will be missing too!

Names and contact details of the individuals who took the time to recommend CubeSocial’s Products & Services are not provided. Instead, LinkedIn provides a “Reviewer_Profile_URL” field, e.g. http://www.linkedin.com/profile/view?id=82977862 is Freelancer Journalist and Editor Alison Coleman. It would have been much more helpful to see public profile URLs, e.g. http://uk.linkedin.com/in/alisoncolemanfreelance rather than have to click through an unfamiliar ID number.

Previously uploaded images for each Product/Service are not attached.

Don’t be lulled into a false sense of security by LinkedIn’s seemingly generous deadline. Reduce the potential pain of saying goodbye to your Products & Services tab by getting in touch with LinkedIn as soon as possible. Not only will you receive a record of your recommendations, you will see what’s missing and needs to be copied before your Product & Services tab disappears.

I’m sad to say goodbye… we’ve really appreciated all the time and thought that you have taken to recommend our Products & Services, and, of course, all the B2B leads that your positive words have generated Smile THANK YOU and trust that we have a record of your comments saved to treasure! 


About the author 

Linda Cheung

Advising innovative companies on marketing and growth strategies. Founder at CubeSocial, Advisor at Oxford Innovation, Board member at Enterprise M3, Mentor at SETsquared.

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