#AMBAspring was the Twitter hashtag for the Association of MBAs’ Spring Refresher at Kent Business School. I was one of four speakers – between us we were to “cover the core modules taught in today’s MBAs… innovation, entrepreneurship, marketing and finance”.
There was limited conversation on #AMBAspring before the event, so I arrived prepared for cynicism and heckling… let’s just say that there were a number of spirited exchanges!
But a shift was happening. And slowly but surely, the shift that was happening in the room could be seen online… new Twitter accounts were created, those who were already on Twitter welcomed the newbies and connected them with other attendees, reviews and reflections of the day were posted and shared… all via a hashtag that may have been considered to have already served its purpose.
And it didn’t stop there 
I was delighted to see the hashtag mentioned again a month after the event when I was tweeting from the #LeanInLondon launch:
Social media makes it easy to keep #joiningthedots – make sure to continue and grow the conversations (and networks) that are of interest to you!
