September 16

#joiningthedots – how one tweet can create credible coverage

Marketing, Networking

0  comments

#joiningthedots has been central to CubeSocial, ever since a random tweet led to our first breakthrough: a 45 minute slot on BBC Radio to talk about our business – before we had determined what our business would be! People often ask us how that came about, and the answer is a random tweet.

A financial services journalist tweeted about passing though “grim” Basingstoke on a train and asked if there was anything good about it. I replied asking if she knew that I had moved there. If yes, how rude! That led to an email exchange which resulted in me being asked to write an article on ‘Why I left the City for a start-up in Basingstoke’. Two days after the article was published, the BBC phoned.

So I was delighted to learn of another #joiningthedots success story last night. Of course, I was notified by social media – first by Google+, then by a tweet, both from Paolo Fabrizio.

Paolo’s Google+ post was headed up “The power of online connections: from a tweet to a Forbes article” and included a screen shot of the tweets which resulted in an excited reply with a Forbes link:

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Without social media, this wouldn’t have happened.

It’s easy to make introductions at the virtual cocktail party on Twitter. #joiningthedots takes seconds, and it still amazes me what you can start with a tweet… Smile

As Paolo says at the end of his Google+ post: “That’s the power of online networking”.


About the author 

Linda Cheung

Advising innovative companies on marketing and growth strategies. Founder at CubeSocial, Advisor at Oxford Innovation, Board member at Enterprise M3, Mentor at SETsquared. Google Profile

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