Publishing on LinkedIn – Three Surprising Tips
In the first post, I asked if being one of the first to publish was a privilege or pain.
In the second, I looked at the pros and cons.
This third post comes via Jennifer Janson, who contributed to the second, and tweet alerted me to 10 Data-Driven Steps To Dominate LinkedIn Publishing by Melonie Dodaro.
Dodaro’s infographic is based on “the 3,000 most successful LinkedIn publishing posts”. Surprisingly, the ten tips include –
1. Longer is better in LinkedIn publishing: 1,900 – 2,000 word posts significantly outperform shorter content.
2. Sitting on the fence is a good thing: Neutral posts perform more than 70% better than those with either positive or negative sentiment.
3. Questions don’t make great titles: The more successful posts had statement headlines.
So… don’t ask questions, don’t have an opinion, and don’t use one word when you can use more?!