November 10

Publishing on LinkedIn – Three Surprising Tips

Branding, Opinion

0  comments

20141107 LinkedInThree surprising tips, in my third post about Publishing on LinkedIn… do good things always come in threes?

In the first post, I asked if being one of the first to publish was a privilege or pain.

In the second, I looked at the pros and cons.

This third post comes via Jennifer Janson, who contributed to the second, and tweet alerted me to 10 Data-Driven Steps To Dominate LinkedIn Publishing by Melonie Dodaro.

Dodaro’s infographic is based on “the 3,000 most successful LinkedIn publishing posts”. Surprisingly, the ten tips include –

1. Longer is better in LinkedIn publishing: 1,900 – 2,000 word posts significantly outperform shorter content.

2. Sitting on the fence is a good thing: Neutral posts perform more than 70% better than those with either positive or negative sentiment.

3. Questions don’t make great titles: The more successful posts had statement headlines.

So… don’t ask questions, don’t have an opinion, and don’t use one word when you can use more?!


About the author 

Linda Cheung

Advising innovative companies on marketing and growth strategies. Founder at CubeSocial, Advisor at Oxford Innovation, Board member at Enterprise M3, Mentor at SETsquared. Google Profile

You may also like

Scale-up: From In-person delivery to SaaS subscription business model

Trainee Solicitor Induction 2018 Best Practice

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Use this Bottom Section to Promote Your Offer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim