April 23

#Artcups – The Movie

Branding, Marketing

0  comments

imageRegular readers will know how much I love the serendipity of social media, and that I have previously explained this phenomenon by referring to Gabriel Nkweti’s amazing #artcups – fearful that mine would suffer any damage, it now has its own artcup armour!

The campaign for Gabriel’s work to appear on ceramics continues, but it’s clear that Gabriel has Starbucks’ attention – earlier this month, an art installation of his work was featured at the Starbuck Reserve Roastery and Tasting Room in Seattle.

And nearly a year to the day since I was first introduced to Gabriel and his work, I was delighted to hear that Starbucks has made a video about G’s Art – of course I was notified by social media Smile

Here’s the video. Of course, none of this would have happened without Gabriel’s talent – but it’s nonetheless incredible to think that all the coverage and recognition received can be traced back to a single tweet!

 

About the author 

Linda Cheung

Advising innovative companies on marketing and growth strategies. Founder at CubeSocial, Advisor at Oxford Innovation, Board member at Enterprise M3, Mentor at SETsquared. Google Profile

You may also like

Scale-up: From In-person delivery to SaaS subscription business model

Trainee Solicitor Induction 2018 Best Practice

6 Reasons Businesses Need Intrapreneurs

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!