January 4

On Goals vs. Habits




Raise your hand if 2017 sucked.

Come on, I see you at the back there. Get your hand up!

Right about now you are probably busy making resolutions or setting your goals for 2018… learn to play a new sport? … Spend more time with the family? … Make more sales?


The Problem with Goals

It turns out we’ve been doing it all wrong.

There’s a reason that sports stars don’t talk about winning the championship halfway through the season. It’s the same reason recovering addicts don’t set a goal of lifelong abstinence.

  • It’s too easy for your goals to be derailed. Often times, unexpected events happen. Pick up an injury and there’s no way you’ll make that 5K run you’ve been working towards. Your car breaks down and there goes the savings you’ve been stashing away for the holiday of a lifetime.
  • Goals have an endpoint. How many times have you or someone you know lost a load of weight then put it all back on again? Too many times when we achieve a goal, we stop doing what got us there in the first place.
  • Working towards goals requires a huge amount of willpower. And that’s hard work. A week into your new exercise plan and suddenly that 5K run seems even further away than it did before.

Instead sport stars focus on just winning the next game. Recovering addicts only care about being sober the next day.

They focus on HABITS.

Habits mean we can overreach our targets.
Habits are easy to complete.
Habits are for life.

Here at CubeSocial, for 2018 we’re going to be focussing on habits.
As Stephen J. Covey writes:

Sow a thought, reap an action;
sow an action, reap a habit;
sow a habit, reap a character;
sow a character, reap a destiny.

About the author 

Mark Bower

Co-founder of Basingstoke startup @CubeSocial. Windows Azure developer, some-time blogger, social media geek & northerner down south. Google Profile

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