September 11

Trainee Solicitor Induction 2018 Best Practice

Legal Innovation


Here’s the 2018 DMH Stallard trainee solicitor intake – with an induction workshop selfie!

If you want to know why that’s significant… keep reading.

Trainee Solicitors

Back in the 90s, our CEO Linda Cheung‘s graduate job at KPMG came with a clothing allowance and image consultant.

How times have changed…

Today, DMH Stallard are welcoming new hires with social media training and digital profile reviews – a development opportunity that is being well received and seized!

That’s right – business development in 2018 is as much (if not more) about presenting the right image online as about presenting the right image at the after-work mixer.

Not sure solicitors should be active online for you?

Here’s a couple of facts to think about…

  • Social media content shared by employees gets eight times more engagement than content shared through the firm’s own social channels and 25x more shares
  • Prospects acquired through employee social networks convert seven times more often than any other leads

What’s not to like about that?

And thanks to this training, DMH Stallard now have eight new online brand ambassadors all set to promote their employer… within brand guidelines of course!

What are you doing to differentiate your firm and people?

Next Steps

For a limited time we’re making the Social Media Advocacy Guide we used in the training with DMH Stallard, available to download for FREE. 

If you’re struggling to get any effective results from the social media efforts in your firm, or you want to make sure employees represent you professionally online, then this guide is for you.

Go ahead and grab it here.

About the author 

Mark Bower

Co-founder of Basingstoke startup @CubeSocial. Windows Azure developer, some-time blogger, social media geek & northerner down south. Google Profile

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