Author: Mark Bower

Award-winning Digital Marketing

Is Your Website Optimised for Smartphones and Tablets?

According to the latest industry data 13% of UK web traffic now comes from smartphones and tablets. More remarkable is the growth rate – that figure is up 70% from 12 months ago. If you plan to do business internationally, some of the statistics from the emerging economies are astonishing. In India for instance, 53%…
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Grant Thornton Lead Accountancy Firms into Social Media Future

Not sure how we missed this from earlier this year… Accountancy firm Grant Thornton’s internal video encouraging, no instructing employees to get on social media and connect with prospects and clients. Great quotes from the video: “Smart use of social media… will help us win business, achieve the growth we’re after and get the best…
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Digital Disruption in Financial Services

Interesting new report from Deloitte called “Digital Disruption – Short Fuse, Big Bang”. The report looks at how digital technologies will disrupt industries over the coming years.  This chart caught my eye. Six industries were singled out as the ones to expect a short fuse, big bang: IT and Media Finance Retail Professional Services Arts…
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Safely Sharing Access to Your Twitter Account

With all the excitement about our recent redesign, we haven’t had the chance to explain some of the other new features we added to CubeSocial in the latest update. Time to fix that… Let’s say you’re a marketing manager and you want to enable other people in your team to tweet from your company Twitter…
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Do you still pay for Print Ads or Directory Listings?

Do you still pay for listings in the Yellow Pages, the Phone Book, Thomson Local or industry-specific directories? Do you still advertise in the local press? Do you get any return from them? As the Internet and social media recommendations (from Amazon reviews to asking your friends on Facebook) have grown, people are increasingly turning…
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5 Examples of Investment Banks’ use of Social Media

2012 has turned out to be a breakthrough year in financial services as investment banks finally start to work through the regulatory hurdles and wake up to the opportunity that social media offers. Here are 5 examples of how investment banks are using social media. Deutsche Bank Deutsche Bank has official news services on Twitter…
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Changes Coming to CubeSocial this Week

CubeSocial has grown organically since we launched, and of late we’d begun to notice that some of the features weren’t as easy to discover as they once were. With that in mind we set about redesigning CubeSocial’s homepage to make it more useful as the hub of all your social media activity. We’ve added a new…
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Did LinkedIn Just Get More Important than Twitter?

Two things happened yesterday. First I came across this data from PageLever showing how referral traffic has changed since Twitter stopped allowing Tweets to be syndicated directly to the LinkedIn newsfeed. Next, a colleague pointed out that our blog post on Thursday had more shares on LinkedIn than it had on Twitter. Now trust me,…
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Say Hello to the Content Library

As more people in your business start using social media to connect with prospects and clients one of the challenges you’ll face is keeping all of your team on-message and primed with a steady stream of new content to share. Today We’re delighted to announce a major new addition to CubeSocial that’ll solve this problem:…
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How to Add a Twitter Header Image

This week Twitter rolled out an update to its web and mobile apps to add Facebook-like profile header images. The header image is a custom background that appears at the top of your profile page, like this one we’ve added for CubeSocial: Once you’ve added a profile image it’s visible on your Twitter page via…
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