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What's Working Now in Social Media

What’s Working Now in Social Media

Join CubeSocial CEO Linda Cheung at the Knowledge Zone of Venturefest South 2018 to find out what’s working now in social media.

Social networks now exceed 2.5 billion users. Over 70% of internet users use social media. These figures are expected to grow. Yet less than 10% of CEOs are endorsed for social media on LinkedIn. If there’s a communication channel where customers and competitors, employees and investors, partners and stakeholders are spending their time, shouldn’t more leaders have the critical skill to explore this channel?
The digital marketing environment has changed significantly over the last few years as the social media giants compete for market share. What worked as little as six months ago may not be effective now.
Join Linda in this session to learn about the new channel that has now eclipsed the big 4 social networks in usage, and how you can tap into the emerging opportunities.
Linda will take the stage at 3.30, but come along for the day and take advantage of all the business growth opportunities available.
More details and tickets from Venturefest South.
Habit is what keeps you going

On Goals vs. Habits

 

Raise your hand if 2017 sucked.

Come on, I see you at the back there. Get your hand up!

Right about now you are probably busy making resolutions or setting your goals for 2018… learn to play a new sport? … Spend more time with the family? … Make more sales?

STOP!

The Problem with Goals

It turns out we’ve been doing it all wrong.

There’s a reason that sports stars don’t talk about winning the championship halfway through the season. It’s the same reason recovering addicts don’t set a goal of lifelong abstinence.

  • It’s too easy for your goals to be derailed. Often times, unexpected events happen. Pick up an injury and there’s no way you’ll make that 5K run you’ve been working towards. Your car breaks down and there goes the savings you’ve been stashing away for the holiday of a lifetime.
  • Goals have an endpoint. How many times have you or someone you know lost a load of weight then put it all back on again? Too many times when we achieve a goal, we stop doing what got us there in the first place.
  • Working towards goals requires a huge amount of willpower. And that’s hard work. A week into your new exercise plan and suddenly that 5K run seems even further away than it did before.

Instead sport stars focus on just winning the next game. Recovering addicts only care about being sober the next day.

They focus on HABITS.

Habits mean we can overreach our targets.
Habits are easy to complete.
Habits are for life.

Here at CubeSocial, for 2018 we’re going to be focussing on habits.
As Stephen J. Covey writes:

Sow a thought, reap an action;
sow an action, reap a habit;
sow a habit, reap a character;
sow a character, reap a destiny.

CubeSocial and the OpenSSL HeartBleed bug

You have probably heard a lot in the last few days about the so called HeartBleed bug in the OpenSSL routine that is used by many web applications to secure communications. As a CubeSocial user you may be wondering if CubeSocial is impacted by this.

The good news is that CubeSocial does not use OpenSSL to terminate SSL connections. CubeSocial uses a different SSL library which is not susceptible to the HeartBleed vulnerability.

What this means

There should be no need to reset your CubeSocial password, unless you have used the same password on another website that is vulnerable to the HeartBleed bug.  In this case you should reset your CubeSocial password to a unique one that is not used anywhere else.

Continuous Discovery

imageWhen Apple launched the iPod in 2002 it took a little over 22 months to ship the first 100 million units. The iPhone hit the same mark after a mere 16 months. The iPad did it in ten. In fact, within only 15 months of the tablet’s arrival, Apple was selling more iPads than any PC maker’s sales of desktop, laptop and netbook models combined.

Imagine creating a 3 or 5-year financial plan for a PC manufacturer just before the iPad launched in 2010 – you couldn’t have possibly predicted what was about to happen.

What’s clear is that disruptions are getting more disruptive and that the pace of change, and more importantly, the pace of adoption is getting quicker.

If we can’t predict such market changes, what we can do is get better at reacting to them.

Continuous Discovery is an agile management technique in which rather than have a dedicated research or discovery phase in a project, discovery happens in parallel with product development.

This is a concept we have embraced at CubeSocial as we continually review the market, assess users’ feature requests and evaluate feedback from product support to create prioritised product backlog items.

Traditionally in the software world you would have a “Product Discovery Phase” where you would come up with several weeks of validated product backlog items and deliver them to engineering. For CubeSocial, and our most recent product, HonestyBoxx, we are constantly identifying, validating and describing new product backlog items. Some discovery work takes a few hours and other things can take longer, but it is an on-going process of ideation, validation and description.

In fact the HonestyBoxx concept of a “micro-consulting” platform where the buyer gets to choose how much they pay came about through listening carefully to CubeSocial users’ requests and tracking services sector trends towards smaller, more targeted pieces of work.

The result of this is that we have products that are a good fit for both our customers’ requirements and the current market situation. And just as importantly, in the case of HonestyBoxx, because we we’ve been so laser focussed on getting discovery right, we were able to build and ship the entire product in just seven weeks.

One final point to note – continuous discovery isn’t only applicable to product development. It can be applied equally well to other business functions, such as sales or marketing. It’s just that in these cases the “product” being developed might be a new pitch deck, financial model or marketing campaign.


Entrepreneur Roadshow 2013

pic4There’s another chance to catch our CEO, Linda Cheung, give one of her acclaimed social media talks at next week’s Entrepreneur Roadshow.  Linda will be talking about her start-up journey, how that lead to the launch of CubeSocial, and what inspired her to launch our latest product, HonestyBoxx.

The event takes place on Thursday May 16, at ViewPoint building on Basing View, Basingsgtoke.  More details here: http://yesyoucanevents.com/.

HonestyBoxx: Now with attachments

We pushed out an update earlier this week for one of the most requested features of HonestyBoxx – file uploads. Now when you ask or reply to a question, you can attach any files that you want to share with the expert or questioner.

Things you can do with attachments:

  • Attach an ebook or best practice guide to your answer
  • Attach a photo illustrating your question or answer
  • Attach a detailed brief
  • Attach a document for review

We think that uploading files enables many more scenarios for both questioners and experts. What do you think?

Say Hello to HonestyBoxx

HonestyBoxx - Earn Money from Your Expertise

With all the other launch activities last week – we didn’t get round to making the announcement here – so let’s put that right…

As a small business providing services to clients, you’ll no doubt have found people contacting you asking for ten or fifteen minutes of your time to give them your expert advice… for free.

At the same time there are a whole host of other people who are put off seeking the advice of professionals by the expectation of high fees and long contracts, often turning to internet forums for guidance instead.

What’s missing is a simple way for people to get expert advice from trusted professionals at a fair price.

Meet HonestyBoxx

HonestyBoxx helps start-ups, small businesses and individuals access affordable expertise from lawyers, accountants, consultants and other services professionals, and helps professionals from across the globe find new clients.

When a small business adds HonestyBoxx to their blog or website they’re telling visitors that they are happy to answer their questions in exchange for a fair fee. By providing an easy way to collect questions and payment from website visitors, HonestyBoxx instantly provides a new source of revenue and a stream of warm leads for larger pieces of work.

HonestyBoxx WidgetWith HonestyBoxx the buyer asks their question and says how much they’d be happy to pay – just like the honesty box payment system you sometimes see at small stores. In exchange, professionals get to demonstrate their expertise and build trust so that when the buyer needs a larger piece of work, they’ll be the first people they think of.

HonestyBoxx CEO Linda Cheung said: “By helping buyers connect with professionals around the globe we’re changing the game for the little guy. Now small businesses, start-ups and individuals anywhere can get the expert advice they need to solve their problems and make informed decisions.

“And, by helping small businesses reach a new market for their expertise we’re providing them with a stream of warm leads and clients at a time when new business is at a premium.”

Duncan Johnson runs digital agency Yodelay. “I think the HonestyBoxx concept is pure genius.

“Small businesses can get instant access to expertise at a price they can afford and the experts are able to make their downtime profitable.

“The simple process of paying for quality information also helps small businesses to value the time of a consultant whilst not breaking their bank account.”

Linda added “The services sector has remained largely unchanged by ecommerce and the internet, but with the current economic climate we believe the time is right for change.

“Services firms have always won new business by demonstrating their expertise. These days the initial hook is provided by websites and blog posts. HonestyBoxx provides the next step so that experts can earn directly from their websites.”

More Information

Who is HonestyBoxx for?

HonestyBoxx is for anyone who provides expert advice or services to others. People like:

  • Lawyers
  • Accountants
  • Financial Advisors
  • Marketing Agencies
  • SEO Experts
  • Social Media Consultants
  • Professional Coaches
  • Advertising Experts
  • Architects
  • Business Consultants
  • Interior Designers
  • Doctors
  • Dentists
  • Pharmacists
  • IT Consultants
  • Vets
  • Photographers
  • Wedding Planners
  • Beauticians
  • Careers Advisors

And many, many more.

How does HonestyBoxx Work?

We give you a small snippet of code that you can paste into your blog or website. If your website runs on WordPress we have a WordPress plugin too. The HonestyBoxx widget then appears on your website allowing visitors to ask questions and make payments.

More info: http://honestyboxx.com/how-honestyboxx-works/

What does HonestyBoxx Look Like?

We provide two different styles of widget: inline and fly-out. View a live demo of either of the two available widget styles: http://honestyboxx.com/widget/

How much does HonestyBoxx cost?

HonestyBoxx is free to join and set-up. For each answer accepted, we take a small fee of between 12% and 30% of the question value.

Who’s Behind HonestyBoxx?

HonestyBoxx was developed by the team behind the award-winning social CRM, CubeSocial.

Still Got Questions?

Try the FAQ.

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