Rewan, Author at CubeSocial

0 Why Twitter’s 140 Character Restriction Can Make You a Better Marketer

Even if you aren’t using Twitter for marketing purposes, I think it can still help you become a better marketer. One of its most basic features can help us write better marketing copy, regardless of medium. When I first started on Twitter I struggled with the character limit. In speech we’re used to using superfluous […]

0 How to Decide If a Twitter Follower is Relevant to You

Twitter is all about engagement. In real life we try to avoid people who are of no interest to us, whether for personal or business reasons. The same applies on Twitter. How do you know whether or not a follower is worth your time? Twitter has a few ways of helping you decide. What Are […]

1 A Net Gen Perspective on Social Media Marketing

A cat and a tiger are pretty similar, one’s just the next model up. Following the same train of thought, I would say social media marketing and traditional marketing have a lot more in common than people sometimes think. A quick look on Twitter shows companies trying to market themselves using techniques that wouldn’t work […]

0 3 Ways to Get Your Message Across On Twitter

Unlike the phrases ‘hazardous materials’ or ‘free money’, people often ignore the first word in the phrase ‘social media’… I’m still new to this Twitter ‘thang’, but already I’m surprised at the basic mistakes some companies are making. People new to social media tend to resort to what they know. And often, what they know […]

0 Hashtag Snags… and three tips for better #tagging

By Rewan Tremethick Linda tasked me recently with identifying interesting people and conversations from Marketing Week Live 2011 (#mwl2011). Whilst there was lots of activity on the hashtag, I didn’t find anyone or anything that I thought worth bringing to her attention. I’m sure there were lots of interesting companies there, but they were so […]

0 Linda Talks Twitter Basics On Marlow FM

By Rewan Tremethick On Monday this week, Linda talked Twitter basics with Christina Bachini on Marlow FM’s Biz Buzz hour. Answering Christina’s questions and those of the listeners, Linda covered the issues of getting started on Twitter, the integrity of the social platform, and how to go about joining conversations, gaining followers and building relationships. […]

0 5 Ways Twitter Beats Facebook – A Net Gen View

By Rewan Tremethick It’s my second week here at CubeSocial, and the main thing I’ve learnt so far is the value of Twitter. At first I was hesitant; having noted the similarity between 140-character Tweets and Facebook’s status box, Twitter just seemed like a stripped-down version of Facebook. I was failing to see Twitter’s potential. […]