Category: Banking

Award-winning Digital Marketing

Morgan Stanley joins the virtual cocktail party… with chaperones

Morgan Stanley’s ears must have been burning! I was talking about their social media use just last week, with an international consultancy that currently trains their consultants to tweet from a library of pre-written messages.  The conversation reminded me of Morgan Stanley’s Green Light for Social Media – Bankers or Bots? because Morgan Stanley were…
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#WEB2014 – How do you inspire?

2,000 Women in European Business gathered at Deutsche Bank’s Conference on 4 June to hear “trailblazing individuals who leave their mark both on society and in business” answer this question. The evening was choc-a-block with lessons learned, inspiring stories and valuable advice…this blog post provides a roundup, despite my usual means of note-taking being restricted…
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3 Financial Services Social Media Success Stories

As financial services firms step-up their use of social media, we’ve been looking for some early success stories. Here are three great ones: The Rock Group (a Morgan Stanley company) generated 28% of their revenues from social media in 2011, including one $70m account. Financial advisor Mitchell Rock explained that the key to success is…
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Digital Disruption in Financial Services

Interesting new report from Deloitte called “Digital Disruption – Short Fuse, Big Bang”. The report looks at how digital technologies will disrupt industries over the coming years.  This chart caught my eye. Six industries were singled out as the ones to expect a short fuse, big bang: IT and Media Finance Retail Professional Services Arts…
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5 Examples of Investment Banks’ use of Social Media

2012 has turned out to be a breakthrough year in financial services as investment banks finally start to work through the regulatory hurdles and wake up to the opportunity that social media offers. Here are 5 examples of how investment banks are using social media. Deutsche Bank Deutsche Bank has official news services on Twitter…
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