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Category Archives for "Branding"

#Artcups – The Movie

Regular readers will know how much I love the serendipity of social media, and that I have previously explained this phenomenon by referring to Gabriel Nkweti’s amazing #artcups – fearful that mine would suffer any damage, it now has its own artcup armour! The campaign for Gabriel’s work to appear on ceramics continues, but it’s […]

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4 Publishing on LinkedIn – Pros and Cons

When LinkedIn started the rollout of its publishing platform earlier this year, I asked: is publishing on LinkedIn a privilege or a pain? A few months on, most seem to think the latter! But there are some positive experiences to share too… Tipping the scales towards Pain: Charles Christian, Award-winning legal technology journalist I’ve published […]

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22 It started with a tweet… #artcups

Ever since a random tweet led to CubeSocial’s first breakthrough, I have encouraged start-ups and professionals to embrace the serendipity of social media. What do I mean by this? Having just translated the Russian headline “Работник лондонского Starbucks стал знаменитостью благодаря рисункам на стаканчиках” into English (London Starbucks employee becomes a celebrity thanks to cup […]

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2 #startup your social media

In one of my first interviews about my start-up journey, I mentioned how much I have to thank social media for. After an intense and inspiring day mentoring dotforge start-ups this week, here are my top tips for increasing your profile and serendipity on social media – whether you’re building a start-up or advancing your […]

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