Category: Branding

Award-winning Digital Marketing

#Artcups – The Movie

Regular readers will know how much I love the serendipity of social media, and that I have previously explained this phenomenon by referring to Gabriel Nkweti’s amazing #artcups – fearful that mine would suffer any damage, it now has its own artcup armour! The campaign for Gabriel’s work to appear on ceramics continues, but it’s…
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Publishing on LinkedIn – Three Surprising Tips

Three surprising tips, in my third post about Publishing on LinkedIn… do good things always come in threes? In the first post, I asked if being one of the first to publish was a privilege or pain. In the second, I looked at the pros and cons. This third post comes via Jennifer Janson, who…
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Tapping into the social media treasure chest

If the heading looks familiar… it’s because you’ve seen it before! I was recently interviewed by Lexis®Commercial about the use of social media by law firms, and this heading is from Paul Caddy’s article. Click here to see the full interview – while it focuses on law firms, the themes covered apply to all professional…
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Publishing on LinkedIn – Pros and Cons

When LinkedIn started the rollout of its publishing platform earlier this year, I asked: is publishing on LinkedIn a privilege or a pain? A few months on, most seem to think the latter! But there are some positive experiences to share too… Tipping the scales towards Pain: Charles Christian, Award-winning legal technology journalist I’ve published…
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Social Media Beyond Marketing

Hurrah to Deloitte UK getting that social media is just another way to talk! Their new video – The Growing Power of Consumers features Nick Turner, Digital Lead for Consumer Business, but the principles he mentions also apply to the B2B world: 1. Engaging needs to go beyond the marketing function, it requires collaboration across…
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It started with a tweet… #artcups

Ever since a random tweet led to CubeSocial’s first breakthrough, I have encouraged start-ups and professionals to embrace the serendipity of social media. What do I mean by this? Having just translated the Russian headline “Работник лондонского Starbucks стал знаменитостью благодаря рисункам на стаканчиках” into English (London Starbucks employee becomes a celebrity thanks to cup…
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Publishing on LinkedIn – Privilege or Pain?

Back in February, LinkedIn announced that it was opening up access to its publishing platform to all 277 million users. Before then, LinkedIn had only allowed a small group of selected influencers, such as Richard Branson, Bill Gates and Jack Welch, to write and share long-form blog posts. LinkedIn said that the rollout would be…
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#startup your social media

In one of my first interviews about my start-up journey, I mentioned how much I have to thank social media for. After an intense and inspiring day mentoring dotforge start-ups this week, here are my top tips for increasing your profile and serendipity on social media – whether you’re building a start-up or advancing your…
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Getting started with Twitter – top 5 newbie questions answered

As a Facebook Novice to Social Media CEO I’m frequently asked about my conversion from social media cynic and how I got started with Twitter. Here’s a roundup of the most popular questions and my responses: Where to begin? 5 must-dos How do hashtags work? A case study (see the comments section for a link…
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How to change your Twitter username

So you’ve created an account, worked though the 5 must-dos to get started with Twitter, then realised that your username is tricky for people to say or spell, or not a tweet way to raise your profile. Don’t worry, it’s very easy to fix… 1. Go to Twitter, click on the cog (top right), then…
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