Category: Legal Innovation

Award-winning Digital Marketing

How and why Lawyers use Twitter

This time last week the Corporate Counsel Forum Europe hastag #ccfe filled my screen. Tim Bratton, General Counsel of the Financial Times, was giving a talk about social media for lawyers and was tweeting live while on stage. Thanks to Twitter I felt like I was there… As the event kicked off it seemed that Tim,…
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Lex2011tweetup: All the leading tweeting lawyers in a bar. How could it not be fun?

I don’t have a voice this morning and memories are hazy, but this is what I do remember… Matching faces to avatars When I first started work, networking events were about putting faces to the voices that I’d heard on the telephone. Last night was about putting voices to avatars. With social media for lawyers…
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Looking back on 2010

At this time of year it’s traditional to look back, so we thought we’d share our most popular content from the past year, just in case you missed it. The Best Law Firm Website is… – We name the best law firm websites and explain what makes them stand out from the crowd. Top 100…
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Just an observation…

The folks at Wigster are taking a very different tone with their marketing compared to other aspiring brands such as Quality Solicitors and High Street Lawyer. Take this as an example: Will the public prefer the more traditional, serious, (dull?) marketing approach when choosing legal services, or the cheeky, humorous tone of Wigster and their…
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Law Firm Innovation

Source: flickr.com/thinkpublic People say lawyers aren’t innovative — but we have found some that are really changing the rules of the game… There’s the lawyers using Twitter and LinkedIn to reach out, engage and sell to potential clients The law firms going paperless, ditching PAs and giving clients direct dial access to staff The law…
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The Best Law Firm Website is…

Did you take a look at the Top 100 Law Firm Websites? What did you think? Did any stand out to you as class-leadings sites? For me there was one that did… and I’ll tell you which one in a moment… But first, those that have it wrong, the honourable mentions, and why. So you…
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Top 100 Law Firm Websites In Pictures

When Craig Holt of Quality Solicitors was recently quoted saying all Law Firm websites were the same, we thought we would put his thesis to the test. We decided to take a look at the websites of the Top 100 UK law firms and see who stood out from the crowd.  So here they are……
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Law Firm Branding: Can you serve all markets from a single brand?

A thought occurred to me the other day: Assuming the Susskind vision of the future is true, can law firms continue to serve all their clients from a single brand? In most other sectors, companies use brands to target a specific market segment. RBS have the Direct Line, Churchill and Privilige insurance brands. Intercontinental hotel…
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Referral Opportunities Between Solicitors, IFAs and Accountants

JP Morgan has published a briefing paper on opportunities for closer links between Solicitors, IFAs and Accountants in a post-ABS world.  There’s a whole bunch of stats and charts like this one, a few nice marketing and cross-selling tips and some interesting findings on Solicitors’ attitudes to ABS-based multi-disciplinary practices. You can download the full…
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The Facebook Places Opportunity

If you haven’t been paying attention Facebook announced Places* last week (see here for background and explanation). Online checkin has become increasingly popular for NetGen users recently, with Foursquare leading the way. But now that Facebook has added this capability for its half a billion users, the dynamics of this market suddenly change. Research shows…
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