Category: Marketing

Award-winning Digital Marketing

What's Working Now in Social Media

What’s Working Now in Social Media

Join CubeSocial CEO Linda Cheung at the Knowledge Zone of Venturefest South 2018 to find out what’s working now in social media. Social networks now exceed 2.5 billion users. Over 70% of internet users use social media. These figures are expected to grow. Yet less than 10% of CEOs are endorsed for social media on…
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#Artcups – The Movie

Regular readers will know how much I love the serendipity of social media, and that I have previously explained this phenomenon by referring to Gabriel Nkweti’s amazing #artcups – fearful that mine would suffer any damage, it now has its own artcup armour! The campaign for Gabriel’s work to appear on ceramics continues, but it’s…
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#joiningthedots – how one tweet can create credible coverage

#joiningthedots has been central to CubeSocial, ever since a random tweet led to our first breakthrough: a 45 minute slot on BBC Radio to talk about our business – before we had determined what our business would be! People often ask us how that came about, and the answer is a random tweet. A financial…
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Tapping into the social media treasure chest

If the heading looks familiar… it’s because you’ve seen it before! I was recently interviewed by Lexis®Commercial about the use of social media by law firms, and this heading is from Paul Caddy’s article. Click here to see the full interview – while it focuses on law firms, the themes covered apply to all professional…
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Social Media Beyond Marketing

Hurrah to Deloitte UK getting that social media is just another way to talk! Their new video – The Growing Power of Consumers features Nick Turner, Digital Lead for Consumer Business, but the principles he mentions also apply to the B2B world: 1. Engaging needs to go beyond the marketing function, it requires collaboration across…
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#WEB2014 – How do you inspire?

2,000 Women in European Business gathered at Deutsche Bank’s Conference on 4 June to hear “trailblazing individuals who leave their mark both on society and in business” answer this question. The evening was choc-a-block with lessons learned, inspiring stories and valuable advice…this blog post provides a roundup, despite my usual means of note-taking being restricted…
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It started with a tweet… #artcups

Ever since a random tweet led to CubeSocial’s first breakthrough, I have encouraged start-ups and professionals to embrace the serendipity of social media. What do I mean by this? Having just translated the Russian headline “Работник лондонского Starbucks стал знаменитостью благодаря рисункам на стаканчиках” into English (London Starbucks employee becomes a celebrity thanks to cup…
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LinkedIn Company Pages – how to say goodbye to your Products & Services tab

With less than a week to go until LinkedIn “retires” Products & Services, I have followed LinkedIn’s suggestions to copy and save CubeSocial recommendations, and request a copy from LinkedIn. If you’re planning to do the same, you have five days until your Products & Service tab will be removed on 14  April, and until…
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#startup your social media

In one of my first interviews about my start-up journey, I mentioned how much I have to thank social media for. After an intense and inspiring day mentoring dotforge start-ups this week, here are my top tips for increasing your profile and serendipity on social media – whether you’re building a start-up or advancing your…
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LinkedIn’s most viewed profiles for 2012 – spam or smart?

Last Friday I received this congratulatory email from LinkedIn. I was initially flattered to be in the top percentile, then focused in on the reason behind the mailing – LinkedIn had “reached a new milestone: 200 million members”. Having done the maths, I shared a screenshot on Twitter and Facebook with the comment “Email from…
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