Category: Marketing

Award-winning Digital Marketing

How to change your Twitter username

So you’ve created an account, worked though the 5 must-dos to get started with Twitter, then realised that your username is tricky for people to say or spell, or not a tweet way to raise your profile. Don’t worry, it’s very easy to fix… 1. Go to Twitter, click on the cog (top right), then…
Read more

PR Agencies: How not to use Social Media

  If you’re a PR agency encouraging your staff to find and win new clients through social media, here’s a cautionary tale about how not to do it. Earlier today I received a tweet “wondering what the best email to drop you a line on?”. It was from someone that I had never tweeted with…
Read more

Is Your Website Optimised for Smartphones and Tablets?

According to the latest industry data 13% of UK web traffic now comes from smartphones and tablets. More remarkable is the growth rate – that figure is up 70% from 12 months ago. If you plan to do business internationally, some of the statistics from the emerging economies are astonishing. In India for instance, 53%…
Read more

Grant Thornton Lead Accountancy Firms into Social Media Future

Not sure how we missed this from earlier this year… Accountancy firm Grant Thornton’s internal video encouraging, no instructing employees to get on social media and connect with prospects and clients. Great quotes from the video: “Smart use of social media… will help us win business, achieve the growth we’re after and get the best…
Read more

Do you still pay for Print Ads or Directory Listings?

Do you still pay for listings in the Yellow Pages, the Phone Book, Thomson Local or industry-specific directories? Do you still advertise in the local press? Do you get any return from them? As the Internet and social media recommendations (from Amazon reviews to asking your friends on Facebook) have grown, people are increasingly turning…
Read more

How #youdrive ratings and advertising

Shortly after spotting David Cameron’s first tweet on Saturday, I was intrigued to see #YOUDRIVE trending as a promoted hashtag. A few clicks later, I was being encouraged to “take part in a social media first”. The Mercedes campaign featured three adverts to introduce the new A-Class to young professionals. The premise was a cat…
Read more

Did LinkedIn Just Get More Important than Twitter?

Two things happened yesterday. First I came across this data from PageLever showing how referral traffic has changed since Twitter stopped allowing Tweets to be syndicated directly to the LinkedIn newsfeed. Next, a colleague pointed out that our blog post on Thursday had more shares on LinkedIn than it had on Twitter. Now trust me,…
Read more

How to Add a Twitter Header Image

This week Twitter rolled out an update to its web and mobile apps to add Facebook-like profile header images. The header image is a custom background that appears at the top of your profile page, like this one we’ve added for CubeSocial: Once you’ve added a profile image it’s visible on your Twitter page via…
Read more

Morgan Stanley’s Green Light for Social Media – Bankers or Bots?

On 25th June, Lauren Boyman, Morgan Stanley Smith Barney (MSSB)’s Head of Social Media sent out these two tweets in quick succession: The “green light” was for Twitter and LinkedIn for MSSB’s 17,000 financial advisors. The “successful pilot” had been a year long, with an initial group of 600 being allowed to use both sites.…
Read more

6 Examples of Twitter Profile Disclaimers

As a B2B company starting out on Twitter, one of the things that’ll likely come up in planning meetings is the legal disclaimer that typically accompanies any written output. It’s an understandable question, so as financial, legal and other professional services are now stepping out on Twitter, it’s worth having a look at what the…
Read more