Category: News

Award-winning Digital Marketing

Valentine treats… with a CubeSocial orange tweak!

Happy Valentine’s to you, and Happy Birthday to us! Are you feeling the love today? We are… and we’re not afraid to show it! Two years ago today we moved into our office, with our first hire, and explained what we wanted to build and be. What an amazing two years it’s been since then,…
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LinkedIn’s most viewed profiles for 2012 – spam or smart?

Last Friday I received this congratulatory email from LinkedIn. I was initially flattered to be in the top percentile, then focused in on the reason behind the mailing – LinkedIn had “reached a new milestone: 200 million members”. Having done the maths, I shared a screenshot on Twitter and Facebook with the comment “Email from…
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Is Your Website Optimised for Smartphones and Tablets?

According to the latest industry data 13% of UK web traffic now comes from smartphones and tablets. More remarkable is the growth rate – that figure is up 70% from 12 months ago. If you plan to do business internationally, some of the statistics from the emerging economies are astonishing. In India for instance, 53%…
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Digital Disruption in Financial Services

Interesting new report from Deloitte called “Digital Disruption – Short Fuse, Big Bang”. The report looks at how digital technologies will disrupt industries over the coming years.  This chart caught my eye. Six industries were singled out as the ones to expect a short fuse, big bang: IT and Media Finance Retail Professional Services Arts…
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Safely Sharing Access to Your Twitter Account

With all the excitement about our recent redesign, we haven’t had the chance to explain some of the other new features we added to CubeSocial in the latest update. Time to fix that… Let’s say you’re a marketing manager and you want to enable other people in your team to tweet from your company Twitter…
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How #youdrive ratings and advertising

Shortly after spotting David Cameron’s first tweet on Saturday, I was intrigued to see #YOUDRIVE trending as a promoted hashtag. A few clicks later, I was being encouraged to “take part in a social media first”. The Mercedes campaign featured three adverts to introduce the new A-Class to young professionals. The premise was a cat…
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Too many tweets might make a… David Cameron joins Twitter

Nine months after @David_Cameron joined, and was verified by, Twitter, the first tweet from the account was sent this weekend (a few minutes before 6pm, on Saturday 6th October). The first tweet made reference to a radio interview in 2009 in which Cameron was asked for his views on Twitter. Cameron used bad language in…
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Changes Coming to CubeSocial this Week

CubeSocial has grown organically since we launched, and of late we’d begun to notice that some of the features weren’t as easy to discover as they once were. With that in mind we set about redesigning CubeSocial’s homepage to make it more useful as the hub of all your social media activity. We’ve added a new…
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Say Hello to the Content Library

As more people in your business start using social media to connect with prospects and clients one of the challenges you’ll face is keeping all of your team on-message and primed with a steady stream of new content to share. Today We’re delighted to announce a major new addition to CubeSocial that’ll solve this problem:…
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Morgan Stanley’s Green Light for Social Media – Bankers or Bots?

On 25th June, Lauren Boyman, Morgan Stanley Smith Barney (MSSB)’s Head of Social Media sent out these two tweets in quick succession: The “green light” was for Twitter and LinkedIn for MSSB’s 17,000 financial advisors. The “successful pilot” had been a year long, with an initial group of 600 being allowed to use both sites.…
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