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Award-winning Digital Marketing

A Net Gen Perspective on Social Media Marketing

A cat and a tiger are pretty similar, one’s just the next model up. Following the same train of thought, I would say social media marketing and traditional marketing have a lot more in common than people sometimes think. A quick look on Twitter shows companies trying to market themselves using techniques that wouldn’t work…
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How to make sure you don’t fall foul of Twitter hackers

This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility. You can follow a few simple steps to reduce the risk of your Twitter account being hacked. Social Engineering is perhaps the most common way hackers get into these accounts. Reduce…
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How Jonathan Ross helped me see the business value of Twitter

By Linda Cheung If you’re hesitant about using social media for business, don’t worry: I was too. When I left Morgan Stanley to start my own business I knew it was important to embrace “Net Generation” tools, but social media felt like something I needed, rather than wanted to do. Now I’m a huge fan…
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GeeknRolla: Rock star or one-hit wonder?

By Linda Cheung Billed as “The awesome annual conference for tech startups in Europe” GeeknRolla was launched just two years ago in 2009. In 2010, over 500 attended despite the travel chaos caused by the volcanic ash cloud. People in the know told me I HAD to go… On the day, the energy and passion…
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Building for the Valley – Bootstrapping tips from Tweetmeme

by Mark Bower Yesterday Linda and I were guests at an excellent Thames Valley Innovation and Growth (TVIG) event “Building for the Valley”. The session was delivered by Nick Halstead, CEO and founder of TweetMeme. As a TVIG-sponsored start-up ourselves, we were fascinated to hear the story of Tweetmeme’s growth from being one of the…
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Looking back on 2010

At this time of year it’s traditional to look back, so we thought we’d share our most popular content from the past year, just in case you missed it. The Best Law Firm Website is… – We name the best law firm websites and explain what makes them stand out from the crowd. Top 100…
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Why Websites Suck

Classic stuff from web usability expert Gerry McGovern… “There is one word to describe great web design: useful” Gerry continues to explain what this actually means: “There are always top tasks. Every website has a “book a flight”—it’s just that many have not discovered it yet. I have been doing this since 1994. The conversation…
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The Best Law Firm Website is…

Did you take a look at the Top 100 Law Firm Websites? What did you think? Did any stand out to you as class-leadings sites? For me there was one that did… and I’ll tell you which one in a moment… But first, those that have it wrong, the honourable mentions, and why. So you…
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Top 100 Law Firm Websites In Pictures

When Craig Holt of Quality Solicitors was recently quoted saying all Law Firm websites were the same, we thought we would put his thesis to the test. We decided to take a look at the websites of the Top 100 UK law firms and see who stood out from the crowd.  So here they are……
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Startup Tips from BizSpark Summit 2010

We were at the Microsoft London office yesterday for the 2010 BizSpark summit – BizSpark being Microsoft’s startup accelerator programme. Keynote speakers were Loic Le Meur, founder of Seesmic, and Alistair Mitchell, CEO of Huddle. (Loic was there with his camera, and if you look carefully at the pictures, you can find both Linda and…
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