Category: Social Business

Award-winning Digital Marketing

How social media helps you do more with less

Are you a small business thinking about using social media? Are you apprehensive about how and where to start? Vodafone Your Better Business asked me what advice I would give to small businesses wanting to use social media for customer services, and summarised my answers into this two minute video: When I refer to “query…
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LinkedIn Company Pages – how to say goodbye to your Products & Services tab

With less than a week to go until LinkedIn “retires” Products & Services, I have followed LinkedIn’s suggestions to copy and save CubeSocial recommendations, and request a copy from LinkedIn. If you’re planning to do the same, you have five days until your Products & Service tab will be removed on 14  April, and until…
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Getting started with Twitter – top 5 newbie questions answered

As a Facebook Novice to Social Media CEO I’m frequently asked about my conversion from social media cynic and how I got started with Twitter. Here’s a roundup of the most popular questions and my responses: Where to begin? 5 must-dos How do hashtags work? A case study (see the comments section for a link…
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Grant Thornton Lead Accountancy Firms into Social Media Future

Not sure how we missed this from earlier this year… Accountancy firm Grant Thornton’s internal video encouraging, no instructing employees to get on social media and connect with prospects and clients. Great quotes from the video: “Smart use of social media… will help us win business, achieve the growth we’re after and get the best…
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LinkedIn thinks we’re doing something right

One of our clients showed us how LinkedIn has now started telling them that we have “top profile”. If you’d like us to create you a top profile too, get in touch.

Best Practice: How to Manage Ownership of Social Media Contacts

As a financial services, legal services or other professional services business planning your social media strategy, you’ll want to think about who owns employees’ social media accounts and all their relationships. In the services world your business is only as good as the people you employ and the skills they have. To showcase your business…
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Video: Linda Cheung Hammers Home the Power of Social Media for Business

Now online – our very own Linda Cheung‘s barnstorming presentation at last month’s Connected Business event. Do yourself a favour. Grab a cuppa, find a quiet spot and spend a well deserved 30 minutes watching this.  Here’s what the audience said…

Morgan Stanley’s Green Light for Social Media – Bankers or Bots?

On 25th June, Lauren Boyman, Morgan Stanley Smith Barney (MSSB)’s Head of Social Media sent out these two tweets in quick succession: The “green light” was for Twitter and LinkedIn for MSSB’s 17,000 financial advisors. The “successful pilot” had been a year long, with an initial group of 600 being allowed to use both sites.…
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6 Examples of Twitter Profile Disclaimers

As a B2B company starting out on Twitter, one of the things that’ll likely come up in planning meetings is the legal disclaimer that typically accompanies any written output. It’s an understandable question, so as financial, legal and other professional services are now stepping out on Twitter, it’s worth having a look at what the…
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5 Steps to Generate B2B Leads from LinkedIn Company Pages

As a B2B company you probably already have a basic LinkedIn Company Page with a company overview and list of employees. What you’re probably not doing though is making use of the Products and Services section to market your offerings. And yet this is the most important part of a LinkedIn Company Page… List Your…
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