Category: Social Business

Award-winning Digital Marketing

Brilliant at the Basics of Social Media

It’s been  a long time coming… Wherever we go people have been asking us when we planned to make our Brilliant at the Basics of Social Media booklet available as a download. Wait no more. Download it. Tweet it. Email it to your friends. Enjoy! Brilliant at the Basics of Social Media View more presentations…
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How to claim your LinkedIn public profile as your own

If Twitter’s the virtual cocktail party and Facebook’s the virtual house party, LinkedIn’s your virtual shop front. If your ideal client were looking to hire someone with your skills, would your profile encourage them to walk through the door? Make the most of your LinkedIn profile by providing links to your website, blog and Twitter.…
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How to Grow Your Network Using Social Media

When my business partner and I quit our jobs to start our own business, one of the unexpected challenges we faced was the lack of a network with which to share ideas. Even those casual chats at the coffee machine were missed. We turned to social media, and in particular Twitter to fill that gap.…
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10 Incredible Ways to Boost Your Conference ROI with Social Media

Conferences and trade shows are a great way to get face time with potential clients, suppliers and partners. In the past these events were all about pressing palms and cramming as many meetings into the day as possible. Social media changes all that. We’ve found that we can massively improve the ROI of events by…
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Recruitment Consultants: How not to use social media

If you’re a recruitment consultant thinking about using social media to target candidates, here’s a cautionary tale about how not to do it… Last week I was followed on Twitter by someone whose bio said they owned a digital marketing agency and a recruitment consultancy. As usual I said Hi to my new follower (I…
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Social Media for Estate Agents

If you’re an estate agent planning to use social media, you may be thinking about using it to push an automated feed of property for sale. STOP! Don’t do it until you’ve read this… We’ve been chatting recently to a great digital marketing company. One of the clients they are working with at the moment…
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To Google+, or Not To Google+

With Google opening up its Plus social networking service to brands last week, the question we have been considering is whether it’s worth our time actively using the new brand pages. Let me say before going any further though, you should definitely reserve a page in Google+ for your brand. It only takes a couple…
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Why do people connect with brands on social media?

Do people have different reasons to connect to brands on Facebook vs. Twitter? There were some startling differences highlighted in last week’s report from ExactTarget… For Facebook, the primary reasons are all about getting discounts and free stuff. For Twitter it’s all about information and keeping up to date. This verifies what we have long…
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Five Top Tips for Social Media Chicks

Last week I was invited by Creative Barnsley to speak at the Girl Geek South Yorkshire dinner. As you might expect from a geek audience, there was instant feedback on social media! Here are the tips those lovely ladies (and one brave gentleman) rated top for social media newbies: #1 Don’t delegate social media to…
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Twitter and Facebook Demographics

I found this really great infographic in my RSS feed this week. The data is probably a year out of date (Twitter supposedly now have 200m users, Facebook 800m) but some interesting things here nonetheless. There are more school kids on Facebook, more graduates on Twitter. Facebook users are more likely to follow a brand,…
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