Last week I had an interesting exchange with a digital agency that illustrated perfectly how to do social media wrong… It started when I was followed on Twitter by a local web/digital agency. As usual I said Hi, and we have a brief conversation, exchanging a few tweets. The person behind the avatar seemed like […]
Continue readingMy wife and I took a trip out the local shopping centre the other week and as we parked up we were approached by one of a group of guys providing a hand car wash service. As it happened the car was looking pretty dirty and the design of my wife’s car means that you […]
Continue readingI wrote a few weeks ago four reasons you don’t need a social media policy, but… if you really must do it, if your boss or in house lawyers are insisting… then you could do much worse than follow this example from ABC in Australia: Do not mix the professional and the personal in ways […]
Continue readingAnother week, another story about social media foot-in-mouth syndrome. This time a group of Welsh doctors got into trouble for their online banter and use of “offensive” terms. One doctor tweeted about covering the “birthing shed” meaning maternity ward, then went on to say he would prefer to avoid the “madwives” and work on the […]
Continue readingThis time last week the Corporate Counsel Forum Europe hastag #ccfe filled my screen. Tim Bratton, General Counsel of the Financial Times, was giving a talk about social media for lawyers and was tweeting live while on stage. Thanks to Twitter I felt like I was there… As the event kicked off it seemed that Tim, […]
Continue readingWatching my Twitter feed in February, I noticed a few tweets from CubeSocial founder Linda Cheung and came across a tweetup (a real world meet-up that occurs as a consequence of Twitter) that was being organised on the back of attendance at the LEX 2011 conference. I couldn’t have envisioned the impact of the tweetup […]
Continue readingYou want to use social media to market your business… But where and how should you start? Should you spend your time on Twitter, Facebook or something else? And how do you begin to get followers and fans? Starting from an email address, what you’d like to know is: Does my contact have a Facebook […]
Continue readingTrust your staff and they’ll behave accordingly In my experience, if you place your trust in people they will generally behave accordingly. As business owners we spend a lot of time and money hiring – searching for the best people we can find, and then putting them in a job with responsibilities. What message does […]
Continue readingUnlike the phrases ‘hazardous materials’ or ‘free money’, people often ignore the first word in the phrase ‘social media’… I’m still new to this Twitter ‘thang’, but already I’m surprised at the basic mistakes some companies are making. People new to social media tend to resort to what they know. And often, what they know […]
Continue readingBy Rewan Tremethick Linda tasked me recently with identifying interesting people and conversations from Marketing Week Live 2011 (#mwl2011). Whilst there was lots of activity on the hashtag, I didn’t find anyone or anything that I thought worth bringing to her attention. I’m sure there were lots of interesting companies there, but they were so […]
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